Brand Tone

Friendly, approachable, sophisticated, and empowering.

Brand Values

• •Quality: Providing premium nail products that meet the highest standards.
• •Empowerment: Encouraging self-expression and creativity through nail art.
• •Accessibility: Making salon-quality manicures achievable at home.
• •Community: Fostering a supportive and inclusive environment for nail enthusiasts.
• •Innovation: Continuously seeking new and improved formulas and techniques.

Best Practices

• •Maintain a friendly and approachable tone in all communications.
• •Use descriptive language to highlight the quality and benefits of Emily's Nail products.
• •Incorporate customer testimonials and reviews to build trust and credibility.
• •Focus on the transformative experience of using Emily's Nail products, emphasizing self-care and beauty.
• •Ensure consistency in brand messaging across all platforms, reflecting the brand's core values.

Social Perception

Emily's Nail is perceived as a high-quality, accessible brand that empowers individuals to express their creativity and enhance their self-care routine through beautiful and long-lasting nail products.

Copy Examples

• •"Get ready to unleash your inner nail artist with Emily's Nail! Our premium polishes and tools make it easy to create stunning, salon-worthy manicures at home."
• •"Treat yourself to the ultimate self-care experience with Emily's Nail. Our long-lasting, chip-resistant formulas will leave your nails looking flawless and feeling fabulous."
• •"Join the Emily's Nail community and discover a world of endless nail art inspiration! Share your creations and connect with fellow nail enthusiasts."
• •"From classic nudes to bold statement shades, Emily's Nail has the perfect polish for every mood and occasion. Shop our collection today and express your unique style."
• •"'I'm obsessed with Emily's Nail polishes! The colors are so vibrant and the formula is so smooth and easy to apply.' - Happy Customer"