Brand Tone

Youthful & Trendy, Artistic & Creative, Friendly & Approachable, Empowering & Confident, Playful & Fun

Brand Values

• •Artistry & Craftsmanship
• •Quality
• •Affordability
• •Style & Trendiness
• •Self-Expression & Individuality
• •Entrepreneurial Spirit

Best Practices

• •Stay Youthful and Conversational: Use language that resonates with a young, trend-aware audience. Incorporate emojis where appropriate (especially on social media), ask questions, and keep the tone light and engaging, not overly formal.
• •Highlight "Art" and "Handmade": Consistently weave in the brand's core differentiators. Use words like "crafted," "designed," "unique," "artistic," and "handmade" to reinforce the value and personal touch of Yury Martinez.
• •Be Visually Descriptive and Enthusiastic: When describing nail designs, use vivid and exciting language that paints a picture and conveys passion for the artistry. Words like "vibrant," "stunning," "dazzling," "bold," and "chic" can be effective.
• •Empower and Build Confidence: Frame product benefits around how they make the customer feel – beautiful, confident, stylish, and ready to express themselves. Focus on the transformative power of a great manicure.
• •Maintain Authenticity and Approachability: Let Yury's personality (as the founder and artist) shine through. Share behind-the-scenes content, founder stories, and engage directly with comments and messages in a friendly, down-to-earth manner. This builds trust and a stronger connection with the audience.

Social Perception

Positive, Creative & Unique, Accessible Glamour, Community-Focused (potentially), Emerging Brand

Copy Examples

• •🎨✨ Unleash your inner artist! ✨💅 Our NEW handmade 'Electric Bloom' press-ons are here to make your fingertips a masterpiece. Swipe to see the detail – designed by Yury, just for you! Tap to shop and let your hands do the talking. #YurysArts #PressOnNails #HandmadeNails #NailArt #NewCollection
• •Level up your nail game in MINUTES! 🚀 Watch Yury work her magic. ✨ Obsessed is an understatement. Which set are you rocking this week? 👇 #YurysArts #PressOns #NailTutorial #TikTokMadeMeBuyIt #HandmadeWithLove #NailGoals
• •Tired of pricey salon visits? 🤔 Get flawless, art-inspired nails at home with Yury's Arts! 💅💖 Our handmade press-ons are affordable, reusable, and ridiculously stylish. Click here to discover your next favorite look! ✨➡️ [Link to Shop] #YurysArts #PressOnNails #DIYManicure #AffordableBeauty #NailFashion
• •Yury's Arts: Your Nails. Your Art. ✨ Shop unique, handmade press-on designs by Yury Martinez. Quality, style, and a touch of NYC creativity delivered to your door. Feel your best, effortlessly.
• •💅 Artistry on Sale! 🤫 Get 20% OFF Your Fave Yury's Arts Press-Ons! *(Body Excerpt):* Hey Art Lover! Ready to express yourself? For a limited time, grab those Yury's Arts handmade press-ons you've been eyeing at 20% off! Because feeling fabulous shouldn't break the bank. 😉 Shop now and nail your look!