Brand Tone

Empathetic & Supportive, Reassuring & Trustworthy, Joyful & Positive, Problem-Solving & Practical

Brand Values

• •Parent-centricity: Understanding and addressing the challenges of parenting.
• •Quality & Safety: Commitment to premium, safe, and non-toxic materials.
• •Innovation: Creating products like the "world's first all-in-one kids tray."
• •Joy & Well-being: Enhancing the positive experiences of parenting and family life.
• •Community: Inviting parents to join their community.

Best Practices

• •Always Speak from Experience (The Parent's Voice): Use "we" to connect with the audience as fellow parents. Share relatable scenarios and demonstrate empathy.
• •Prioritize Benefits Over Features: While mentioning product features (like "BPA-free"), always tie them back to the benefit for the parent or child (e.g., "peace of mind," "safe for your little one").
• •Maintain a Positive and Uplifting Outlook: Focus on solutions, joy, and making parenting easier, rather than dwelling excessively on the negatives.
• •Be Clear and Reassuring about Quality and Safety: Consistently reiterate the commitment to premium, non-toxic materials to build and maintain trust.
• •Foster a Sense of Community: Use inclusive language that invites parents to connect, share, and feel understood and supported by the brand.

Social Perception

Thoughtful, parent-founded company aiming to provide practical and high-quality solutions for families. Emphasis on safety and premium materials resonates well with parents.

Copy Examples

• •Headline: Make Mealtime Magical, Not Manic. Body: Spills? Tantrums? We get it. As parents, we designed the Yaytray® to bring a little more peace and a lot more joy to your family table. Discover fuss-free feeding. Call to Action: Explore Yaytray®
• •Headline: Crafted by Parents, For Your Precious Little Ones. Body: At Yurica, we believe in solutions born from real-life parenting. Our premium, non-toxic kids' products are designed to ease your everyday, so you can focus on the moments that matter. Call to Action: Shop with Confidence
• •Headline: Less Stress, More Smiles. That's the Yurica Promise. Body: Navigating parenthood is an adventure! We're here to make it a smoother, happier ride with thoughtfully designed essentials that support you every step of the way. Call to Action: Join Our Parent Community
• •Headline: Unlock Joyful Parenting Moments. Body: From messy mealtimes to on-the-go adventures, Yurica’s innovative kid-friendly gear helps you cherish every precious moment. Because we know the little things make a big difference. Call to Action: Discover Our Collection
• •Headline: The Smart Choice for Happy Kids & Relaxed Parents. Body: Yurica offers premium, safe, and eco-conscious products that simplify your parenting journey. Experience the relief of having the right tools, designed with love and understanding. Call to Action: Learn More About Our Values