Brand Tone

Aspirational, educational, and encouraging, blending professionalism with a personal, friendly touch. It aims to empower customers and position the founder as a mentor helping others achieve their professional dreams.

Brand Values

• •Passion & Dedication
• •Quality & Professionalism
• •Education & Community
• •Empowerment & Aspiration
• •Creativity & Artistry

Best Practices

• •Lead with the "Why": Always tie the product or service back to the core values of passion, empowerment, and the pursuit of dreams. Start with the story, then introduce the product as the tool to help achieve that dream.
• •Use Empowering Language: Employ words like "elevate," "transform," "create," "master," and "your journey." The copy should make the artist feel capable and inspired.
• •Blend Education with Aspiration: Every piece of content should either teach something valuable or inspire the audience. A product post should not just sell; it should show what beautiful art can be created with it.
• •Maintain a Personal Connection: Use "I" and "my" when telling Yunet's story to maintain authenticity. Use "you" and "your" to speak directly to the customer's ambitions and needs, making them the hero of their own story.
• •Keep Visuals and Text Aligned: Ensure the clean, professional, and high-end aesthetic of the photos and videos is matched by polished, positive, and encouraging copy. The visuals promise artistry; the text should deliver the encouragement to achieve it.

Social Perception

Perceived as a highly skilled artist and generous educator. The brand is seen as a source of high-quality, beautiful, and professional nail products. There's a strong sense of a supportive community, and the founder's dream-pursuing narrative resonates, adding authenticity and admiration.

Copy Examples

• •Artistry is in your hands. Our new 'Dream Weaver' Gel Collection was crafted for the professional who pours her passion into every brushstroke. High-pigment, self-leveling, and designed for dreamers like you. Swipe to see the magic. #YunetFalcon #NailArtistry #ProfessionalNails
• •Turn your passion into your profession. I came to this country with a dream, and now I want to help you achieve yours. My online masterclass teaches you the techniques to elevate your nail art from a hobby to a high-end service. Enroll today and start your journey. #NailEducator #YunetFalconAcademy #NailTech
• •Your talent deserves the best tools. Discover professional-grade acrylics, gels, and art accessories designed to make your creative vision a reality. Quality you can feel, results your clients will love.
• •Watch this! ✨ A quick way to create the perfect 3D flower. It's all about the right technique and products that work with you. All products used are linked in our shop! Go create something beautiful! #NailTutorial #3DNailArt #YunetFalcon
• •Hi [Name], I still remember dreaming of this life when I was a little girl in Cuba. Every obstacle was a lesson, and every success was built on passion. I created my products to share that journey with you—to give you the quality and creativity you need to build your own dream. For being part of our community, here is 10% off your next order. Thank you for believing. #Community #Passion #NailArtist