Brand Tone

Warm, sophisticated, and heartfelt, balancing professionalism with personal relatability. Language is positive, design-conscious, and caring, positioning the brand as a trusted expert for stylish pet owners, focusing on emotional and aesthetic benefits.

Brand Values

• •Quality & Durability
• •Aesthetic & Design
• •Sustainability & Responsibility
• •Animal Welfare
• •Personal Connection

Best Practices

• •Always Emphasize 'Double Happiness': Frame every product's benefit for both the pet and the owner. Talk about the pet's comfort and the owner's satisfaction with the design and quality.
• •Use Warm and Evocative Language: Employ words like "cozy," "haven," "comfort," "love," "heart," and "beautiful" to maintain a warm, heartfelt tone. Connect products to emotional experiences like "cuddles," "adventures," and "sweet dreams."
• •Highlight Core Values in Every Message: Subtly weave in keywords related to your values: "handcrafted," "sustainable," "certified non-toxic," "long-lasting," and "thoughtfully designed" to reinforce the brand's premium positioning.
• •Maintain a Consistent, Sophisticated Voice: Avoid slang, overly casual language, or aggressive sales tactics. The tone should always be polished, confident, and caring, reflecting the premium nature of the products.
• •Tell the Story: Continue to leverage the brand's origin story. Referencing "Yuna" (the dog) or the founder's journey personalizes the brand and builds a stronger emotional connection with the audience, setting it apart from faceless corporations.

Social Perception

Perceived as a premium, trustworthy, and aesthetically pleasing brand for pet owners willing to invest in high-quality, beautifully designed products that integrate seamlessly into their homes. Known for positive reviews and excellent customer satisfaction.

Copy Examples

• •For afternoon naps and sweet dreams. Our new 'Cloud' bed isn't just a place to sleep; it's a haven of comfort designed to blend beautifully into your home. Handcrafted with love from the softest, certified non-toxic fabrics, because your best friend deserves the best. Isn't it time you both experienced the 'Double Happiness'?
• •Welcome Home, Autumn. Discover our new collection of cozy blankets and warming beds, designed in timeless shades to make the season of cuddles even more beautiful. Style and comfort, for your home and your heart.
• •Bringing a puppy home? Make their first bed a special one. Our puppy cushions are crafted for ultimate comfort and durability, providing a safe and cozy spot for your new family member. Plus, they're machine-washable for life's little messes. Welcome them home with YUNA.
• •Adventures await. Our stylish 'City Carrier' ensures your companion travels in comfort and safety, whether you're navigating the city or heading for a weekend escape. Lightweight, yet sturdy, with a plush interior, it’s their personal safe space on the go. Because the best memories are made together.
• •It all started with Yuna. When our founder couldn't find a dog bed that was both comfortable for her beloved dog and stylish enough for her home, she decided to create her own. That's the heart of our brand: every product is designed with the love we have for our own pets. Discover the story behind our designs.