Brand Tone

Vibrant, Inspiring, Playful, Encouraging, Celebratory, Feminine, Elegant

Brand Values

• •Joy and Fun
• •Self-Expression and Inclusivity
• •Quality and Design
• •Wellness and Self-Care
• •Community

Best Practices

• •Lead with Emotion, Support with Function
• •Embrace Celestial & Nature-Inspired Language
• •Speak Directly to "You"
• •Highlight the Italian Heritage & Quality
• •Use an Encouraging and Inclusive Voice

Social Perception

The brand is perceived as authentic and community-oriented, largely due to its direct association with its founder, Martina Sergi, a respected yoga teacher. Its social media presence on Instagram and TikTok is filled with colorful, energetic content featuring female practitioners of different skill levels, reinforcing its inclusive and empowering message. The collaborations are presented as partnerships with "creators and designers," which builds social proof and appeals to followers of those influencers. The pricing, with mats on sale for €30-€40 from a normal price of €99, positions Yuna as an accessible yet high-quality aspirational brand.

Copy Examples

• •Meet ‘Eclipse’ ✨ That magical moment when it’s just YOU and your mat. Our new collection is here to wrap your practice in celestial energy. Designed with our signature non-slip grip and vibrant, dual-tone colors to make every movement a celebration. Tap to bring the magic home!
• •Why so serious? We believe in the power of fun. Yuna was born in Italy from a simple idea: that your workout accessories should make you smile. We combine high-performance materials with a splash of playful energy, creating tools that inspire you to move, express, and love the journey. This is wellness, the vibrant way.
• •Ready for a little joy-boost? Our Luna Collection is back in stock!
• •Wherever you go, bring the fun with you. Our vibrant, eco-friendly mats are ready for your next adventure. #WeAreYuna #YogaLover #PlayfulPractice
• •Solid support, sustainable design. Our 3-in-1 Mali blocks, born from our collab with Martina Sergi, are here to ground your practice and elevate your inversions. Feel the quality, feel the connection. #YunaYoga #MadeInItaly