Brand Tone

Passionate, Caring, Informative, Gourmet, Friendly, Ethical

Brand Values

• •Health & Wellbeing
• •Inclusivity
• •Quality & Taste
• •Transparency
• •Ethical Practices
• •Customer Satisfaction & Care
• •Innovation

Best Practices

• •Use descriptive, appetizing language that evokes indulgence.
• •Emphasize that Yummzy is for everyone who wants delicious, healthier treats.
• •Share the "Why" - Weave in elements of the founders' story and the brand's core values (health, quality, ethics, inclusivity) into communications to create a deeper connection with the audience.
• •Highlight the use of high-quality, ethical ingredients to build trust with health-conscious consumers.
• •Maintain transparency by clearly stating ingredients and nutritional information.

Social Perception

Highly Positive for Taste & Quality, Lifesaver for Dietary Restrictions, Trustworthy & Healthy, Good Customer Service, Gourmet & Premium, Growing Awareness

Copy Examples

• •Yummzy: Deliciously decadent treats for every dietary need!
• •Indulge guilt-free with our sublime low-carb, vegan desserts. The magic is in the taste!
• •We put our heart into every bite. Experience the love of Yummzy's best-in-class ingredients.
• •Catering to diabetic, celiac, and vegan diets. A heartfelt duty of care delivering suitable products.
• •Yummzy: When something is too delicious you can't just call it yum or yummy, it's Yummzy!