Brand Tone

Aspirational & Luxurious, Empowering & Confident, Community-Focused & Inclusive, Knowledgeable & Authoritative, Friendly & Engaging

Brand Values

• •Quality & Excellence
• •Authenticity
• •Customer Empowerment & Confidence
• •Ethical Sourcing & Sustainability
• •Community & Social Responsibility
• •Customer Experience

Best Practices

• •Emphasize Luxury and Quality Consistently: Always use descriptive words that evoke a sense of premium quality, exclusivity, and craftsmanship (e.g., meticulously sourced, unparalleled, flawless, luxurious, authentic raw hair).
• •Focus on Empowerment and Confidence: Frame product benefits around how they make the customer feel – more confident, beautiful, empowered, and ready to express themselves. Use phrases like unlock your radiance, enhance your natural beauty, feel unstoppable.
• •Maintain a Yummy Girl Community Feel: Use inclusive language that speaks directly to your target audience. Incorporate terms like Yummy Girl or sisterhood where appropriate to foster a sense of belonging and shared identity.
• •Be Aspirational yet Achievable: Showcase stunning looks and transformations, but also provide practical advice, tutorials, and hair care tips to show that these luxurious styles are attainable with Yummy Extensions.
• •Acknowledge and Address Concerns (Carefully): While maintaining a positive and aspirational tone, be mindful of customer feedback. In care guides or FAQs, proactively address common concerns (like maintenance for longevity) to show transparency and commitment to customer satisfaction, reinforcing the value and quality of the investment. Avoid defensive language; instead, focus on education and support.

Social Perception

High-quality, luxurious hair that looks natural, is versatile, and can last a long time with proper care. A trusted name in the luxury hair market, especially within the Black community. Recognized for their wide variety of textures and styles.

Copy Examples

• •Headline: Unlock Your Radiance. Discover Yummy Extensions. Body: Step into a world of unparalleled quality and effortless glamour. Our 100% raw human hair extensions are meticulously sourced and crafted to blend seamlessly with your natural beauty, empowering you to shine with confidence every day. Because you deserve hair that’s as flawless as you are.
• •Headline: Invest in Your Signature Style. Experience the Yummy Difference. Body: Don't just change your look, elevate it. Yummy Extensions offers luxurious, long-lasting hair that moves with you, styles like a dream, and feels incredibly natural. Become a Yummy Girl and embrace the art of transformation.
• •Headline: More Than Hair, It's a Feeling. Yummy Extensions. Body: Feel the confidence that comes with premium, ethically sourced hair extensions designed to perfection. From voluminous curls to sleek, straight tresses, find your perfect match and let your inner Yummy Girl glow. Quality you can trust, beauty you can feel.
• •Headline: Your Hair Story, Reimagined by Yummy. Body: Craft your ultimate look with our versatile collection of raw human hair extensions. Designed for longevity and endless styling possibilities, Yummy Extensions empowers you to express your unique beauty and stand out. It’s not just hair, it’s your crowning glory.
• •Headline: The Secret to Effortless Glamour? It’s Yummy. Body: Join the sisterhood of confident women who choose Yummy Extensions for unparalleled quality and breathtaking results. Our authentic hair extensions provide the perfect foundation for any style, ensuring you look and feel your absolute best, always.