Brand Tone

Warm & Inviting, Authentic & Passionate, Playful & Indulgent, Community-Focused, Enthusiastic & Confident

Brand Values

• •Family & Dedication
• •Quality & Craftsmanship
• •Joy & Pleasure
• •Community Connection
• •Perseverance & Dream Realization

Best Practices

• •Embrace the "Ooey Gooey": Consistently use descriptive, indulgent language that evokes the pleasurable texture and taste of the products. Words like "warm," "melty," "decadent," "bliss," and, of course, "ooey-gooey" should be staples.
• •Share the Heart: Weave the brand's origin story and the inspiration from "Mee" into communications where appropriate. This adds authenticity and emotional connection. Highlight the "spreading joy" mission.
• •Be Genuinely Enthusiastic: Let the passion for the products and pride in accolades shine through. Use exclamation points judiciously but effectively to convey excitement. Keep the tone upbeat and positive.
• •Foster Community: Engage with followers, share user-generated content (with permission), and highlight local connections and events. Make customers feel like part of the Yummeetreats family.
• •Keep it Real and Relatable: Especially on platforms like TikTok and Instagram, use a slightly more informal, conversational style. Behind-the-scenes content, "day in the life" posts, and friendly interactions resonate well. Avoid overly corporate or stiff language.

Social Perception

Highly Positive, "Best in Wisconsin", Generous Portions, More Than Just Cookies, Friendly Service, Local Favorite & Destination

Copy Examples

• •Dive into a world of pure bliss with Yummeetreats' Ooey Gooey Chocolate Chip Cookie! 🍪✨ Named Wisconsin's Tastiest, each bite is a warm, melty masterpiece crafted with love and a quarter cup of chocolate chips. Ready to treat yourself? #Yummeetreats #OoeyGooeyGoodness #BestCookieEver
• •From our mom 'Mee's' inspiration to your hands – every Yummeetreat is baked with family, passion, and a mission to spread joy. ❤️ Taste the love in every crispy edge and gooey center. It's more than a cookie; it's a piece of our heart. #SpreadingJoyOneCookieAtATime #FamilyBaked #MadisonMade
• •Market Day Alert! ☀️ Your weekend isn't complete without a visit to the Yummeetreats stand at the Dane County Farmer's Market! Grab your favorite Ooey Gooey Cookies and fresh Boba before they're gone. Look for the happy crowd! 😉 #FarmersMarketFinds #YummeetreatsLocal #MadisonWI
• •Beyond the legendary cookies! 😉 Have you tried our savory Yummee Buns or a refreshing, handcrafted Boba Tea? Create your perfect Yummeetreats combo today – because why choose just one delight? Explore our full menu! #MoreThanCookies #BobaLove #SweetAndSavoryTreats
• •Share a little (or a lot!) of happiness. 🎁 Yummeetreats' cookie packs are perfect for birthdays, thank yous, or just because. Ship a box of Wisconsin's best Ooey Gooey Cookies nationwide and make someone's day a whole lot sweeter! #GiftOfYum #CookieDelivery #SpreadTheJoy