Brand Tone

Friendly, Encouraging, and Health-Conscious

Brand Values

• •Health & Nutrition
• •Convenience & Simplicity
• •Quality & Transparency
• •Sustainable Habits
• •Customer-Centricity
• •Canadian Identity
• •Woman & Minority Owned

Best Practices

• •Use "YUMi" Power Words: Incorporate words like "YUMi," "delicious," "tasty," "easy," "simple," "healthy," "nourishing," "energizing," "fresh," "organic," and "happy" to maintain positivity and align with the brand name.
• •Focus on Solutions & Benefits, Not Just Features: Instead of just saying "high fiber," explain how it "keeps you feeling full and energized." Emphasize how YUMi ORGANICS solves the problem of time-consuming, unhealthy breakfasts.
• •Be Encouraging and Inclusive: Use language that empowers customers to make healthy choices without being preachy. Phrases like "You've got this!" or "Let's build healthy habits together" foster a supportive community.
• •Keep it Clear and Accessible: While highlighting the dietitian-backed aspect, avoid overly scientific or complex jargon. Explain nutritional benefits in simple terms that everyone can understand.
• •Incorporate a Friendly, Conversational Style: Use contractions (it's, you're), ask questions to encourage engagement, and adopt a warm, approachable voice as if talking to a health-conscious friend. Ensure visuals on social media match this friendly and vibrant tone.

Social Perception

Healthy & Trustworthy, Convenient & Time-Saving, Tasty & Enjoyable, Innovative & Practical, Good Value, Responsive Customer Service

Copy Examples

• •Instagram Post (Image: Colorful bowl of YUMi ORGANICS overnight oats topped with fresh berries): Crush your morning, not your healthy habits! 💪 Our Blueberry Vanilla Overnight Oats are packed with organic goodness and ready when you are. Just add milk, chill, and wake up to YUMi! What are your favorite toppings? Share below! #YUMiOrganics #HealthyHabits #EasyBreakfast #OrganicGoodness
• •Facebook Ad (Carousel showing different flavors and someone happily eating oats on the go): Tired of sacrificing a healthy breakfast for a few extra minutes of sleep? 😴 YUMi ORGANICS is here to help! Our dietitian-created overnight oats are the stress-free way to a delicious, nutritious start. Prep in 2 mins, enjoy all morning. Discover your fave flavor today! #YUMiFuel #BreakfastSolved #EatWellLiveWell #CanadianMade
• •Website Banner (Homepage): Hello, Healthy Mornings! 👋 Discover the YUMi way to a simpler, tastier, and super-nutritious breakfast. Organic, easy, and dietitian-approved. Your wellness journey starts here. [Shop Now]
• •Email Subject Line (for a newsletter): Little Prep, Big Energy! Your Secret to YUMi Mornings Inside ✨ (Email Body Snippet): Imagine waking up to a breakfast that's not only delicious but also fuels your day the right way. With YUMi ORGANICS, it's that simple! Our organic overnight oats are your shortcut to a nourishing routine. Ready to make mornings your favorite part of the day?
• •TikTok Video Caption (Video showing quick prep of oats): 2 mins tonight = a YUMi morning tomorrow! ☀️ Say goodbye to breakfast stress & hello to delicious, organic energy! Try our Dark Choco oats - guilt-free chocolate for breakfast? Yes, please! 😉 #OvernightOats #MealPrep #HealthyBreakfast #YUMiOrganics #TikTokMadeMeTryIt