Brand Tone

Friendly and Approachable, Creative and Passionate, Whimsical and Playful, Community-Oriented (Niche)

Brand Values

• •Handmade Quality
• •Uniqueness and Creativity
• •Personal Connection
• •Customer Enjoyment
• •Passion for Craft

Best Practices

• •Embrace the "Handmade" Narrative: Consistently use words like "handcrafted," "handmade," "stitched with love," "artisan," "unique," and "small batch" to reinforce the personal, high-quality nature of the products. This connects directly to their stated value of using premium materials and individual creation.
• •Inject Personality & Passion: Let the voices of Celeste and Meaghan shine through. Use enthusiastic and genuine language. Share the joy and creativity behind the brand. Don't be afraid to be a little quirky or playful, especially with product descriptions and social media.
• •Speak to Your Niches Directly: When targeting specific fandoms (like Bluey or the furry community), use language, references, and hashtags that resonate with those groups. This shows understanding and authenticity.
• •Focus on Sensory Experience: Highlight the "scented" aspect as a unique selling proposition. Use descriptive words that evoke pleasant smells and tactile softness – "delightfully scented," "wonderfully fragrant," "premium fluff," "cuddle-soft."
• •Maintain a Friendly & Approachable Voice: Whether it's an Instagram caption or a customer service email, keep the tone welcoming, helpful, and friendly. Use "we" and "us" to foster a sense of a small, personal team. Encourage interaction and feedback.

Social Perception

Positive within its Niche, Small Business Appeal, Generally Low Mainstream Visibility, Concerns with "myshopify.com" (Addressed)

Copy Examples

• •✨ Freshly stitched and smelling sweet! Meet our new Lavender Llama, handmade with love and the softest premium fluff. Ready to bring a little calm and a lot of cuddles to your world. Who needs one? 💜 #Yumimals #HandmadePlush #ScentedToys #NewCollection #CreativeCritters
• •Calling all [Relevant Fandom, e.g., Bluey] fans! 🐾 Get your paws on a unique, handcrafted [Character-inspired] plush, made by fans for fans! Each one is uniquely scented for an extra touch of magic. Limited stock – adopt yours today! #Yumimals #FandomFinds #[Fandom]Art #HandmadeCollectibles #SmallBizMagic
• •Yumimals: Where Whimsy Meets Wonder! ✨ Discover our unique family of handcrafted, scented plush companions and quirky collectibles. Each piece is made with passion and premium materials, just for you. [Shop Now Button]
• •Ever wonder how a Yumimal comes to life? 🤔 Watch Celeste work her magic! ✨ Each stitch, each scent, all made by hand with a sprinkle of joy! What should we make next? Let us know! 👇 #Yumimals #HandmadeProcess #PlushieArtist #ScentedPlush #SmallBusinessOwner #CreativeJourney
• •At Yumimals, we believe in quality you can feel (and smell!). That’s why every plush is individually handmade by our CEO Celeste, using only premium-grade materials. It’s not just a toy, it’s a unique piece of art crafted with care. Experience the Yumimals difference!