Brand Tone

Artistic & Avant-Garde, Futuristic & Innovative, Minimalist & Considered, Conscious & Responsible, Playful & Dreamy

Brand Values

• •Originality & Uniqueness
• •Artistic Expression & Design
• •Innovation
• •Consciousness & Sustainability
• •Comfort & Functionality
• •Inclusivity
• •Collaboration

Best Practices

• •Embrace Artistic Language: Use vocabulary that evokes art, design, and innovation (e.g., "sculptural," "silhouette," "avant-garde," "vision," "crafted").
• •Highlight Inspiration: Briefly reference the core inspirations of art, architecture, and technology where relevant, connecting the product to a larger creative vision.
• •Maintain a Visionary & Forward-Thinking Perspective: Frame products and the brand as part of the future of fashion and design. Emphasize innovation in materials and aesthetics.
• •Integrate Conscious Values Subtly: Weave in mentions of sustainability, ethical practices, or innovative materials naturally, rather than making it the sole focus of every message (unless the specific campaign is about sustainability). This reinforces it as an inherent brand value.
• •Speak to the Creative & Individualistic Consumer: Address the audience as discerning individuals, "creatives," and "dream builders" who value originality and self-expression. Use a tone that is aspirational yet inclusive.

Social Perception

Fashion-Forward & Artistic, Cult Following, Innovative & High Quality, Statement Pieces, Associated with Creativity

Copy Examples

• •Headline: YUME YUME: Sculpting the Future of Footwear. Body: Where art meets sole. Discover designs born from imagination, crafted with intention, and made for the creatively conscious. Step into a new vision. Call to Action: Explore the Collection.
• •Headline: Beyond the Ordinary. Beyond Expectation. Body: YUME YUME redefines wearable art. Our latest collection draws inspiration from [mention specific inspiration, e.g., a specific art movement or architectural concept], rendered in innovative, sustainable materials. Dare to dream differently. Call to Action: Shop New Arrivals.
• •Headline: Consciously Crafted. Uniquely You. Body: At YUME YUME, every stitch tells a story of innovation and responsibility. Experience footwear that not only elevates your style but also reflects your values. Designed in Amsterdam, inspired by the world. Call to Action: Learn Our Story.
• •Headline: The Art of Self-Expression, From the Ground Up. Body: Your journey is unique. Your footwear should be too. YUME YUME offers avant-garde designs for those who construct their own surroundings and tell their own tales. What will your YUMEs say? Call to Action: Find Your Pair.
• •Headline: New Silhouettes Have Landed: [Collection Name] Body: Immerse yourself in YUME YUME's latest exploration of form and function. Discover future-forward footwear and apparel that blurs the line between dream and reality. Crafted for the discerning individual. Call to Action: Experience [Collection Name].