Tono de Marca

Authentic, Respectful, and Passionate

Valores de Marca

• •Ethical Sourcing & Fair Trade
• •Cultural Preservation
• •Sustainability
• •Female Empowerment

Mejores Prácticas

• •Lead with the "Why": Always start with the story. Whether it's the artisan, the tradition, or the cultural significance, the "why" behind the product is your strongest asset. Frame every piece of copy around the values of ethical sourcing and cultural preservation.
• •Use Storytelling Language: Instead of generic descriptions, use evocative and narrative words. Terms like "woven legacy," "artisan's journey," "generations of skill," and "a story in every thread" reinforce the brand's authentic and passionate tone.
• •Emphasize People Over Product: Center your copy on the artisans. Use phrases like "crafted by the hands of," "supporting women artisans," and "meet the creator." This humanizes the brand and justifies its premium, handmade nature.
• •Educate Your Audience: Use your blog, social media, and product descriptions to teach customers about the Wayuu culture, the meaning of the patterns (if known), and the time it takes to create each item. An informed customer is more likely to appreciate the value of their purchase.
• •Maintain a Consistent Global-Local Voice: Your brand is Colombian-Belgian. Embrace this unique identity. Use Spanish words like "Mochila" and "Chinchorro" correctly, but keep the main copy accessible to your European audience. Highlight your presence at local European events to build community trust.

Percepción Social

Authentic and community-oriented, connecting with true stories and an active member of the Latin cultural community in Europe.

Ejemplos de Copy

• •From the sun-drenched plains of La Guajira to the heart of the city. Each thread in our Mochila bags tells a story of tradition, strength, and artistry, woven by the hands of Wayuu women. This isn't just a bag; it's a piece of Colombian heritage. Wear a story. #Yumequita #Wayuu #HandmadeWithLove #EthicalFashion
• •The Mochila Caribe is more than an accessory; it's a masterpiece of dedication. Taking up to five days to complete, this bag is hand-woven by skilled Wayuu artisans who infuse every pattern with generations of wisdom. Made with sustainable, natural fibers, its unique design ensures no two bags are exactly alike. By choosing the Caribe, you are helping to preserve a precious cultural tradition and empower the woman who made it.
• •Yumequita was born from a promise: to build a bridge from Colombia to the world. A bridge built on respect, fair pay, and a deep admiration for the artisans who are the true heart of our brand. We partner directly with Wayuu communities to bring you authentic, handmade treasures while ensuring their craft provides a dignified livelihood. This is fashion that feels good, inside and out.
• •Subject: "The Story in The Stitches: Meet the Artisans Behind Your Bag" Body Intro: "Hi [Customer Name], Ever wonder about the hands that create your Yumequita bag? This week, we want to take you on a journey to La Guajira, Colombia, where women lead their families and preserve their culture through the sacred art of weaving..."
• •Headline: "Find Us at the Sabores Latinos Festival in Tilburg!" Body: "Experience the soul of Colombia right here in Tilburg! Come visit the Yumequita stand at the Sabores Latinos festival this weekend. Touch the intricate weaves, feel the quality of our handmade Wayuu bags and hammocks, and connect with the stories of the artisans who made them. Don't just shop, connect with culture. See you there!"