Brand Tone

Welcoming, aspirational, caring, holistic, informative, assuring, benefit-driven, and modern.

Brand Values

• •Authenticity
• •Self-Care and Well-being
• •Customer Focus
• •Value/Accessibility
• •Holistic Beauty

Best Practices

• •Emphasize Authenticity and Origin: Consistently highlight that products are authentic, genuine, and shipped from Korea, reinforcing a key brand value.
• •Connect the use of Korean skincare to the broader benefits of self-care, well-being, and confidence, as stated in the About Us section.
• •Showcase customer testimonials and reviews that highlight the effectiveness and quality of the products.
• •Maintain a consistent brand voice across all platforms, reflecting the welcoming, caring, and informative tone.
• •When promoting NovaCup, focus on its technological features, benefits for pain relief and recovery, and link it to a modern, active lifestyle.

Social Perception

A trusted online retailer of authentic Korean skincare products that promotes self-care, well-being, and holistic beauty. Also perceived as a provider of innovative wellness solutions through products like NovaCup.

Copy Examples

• •HEY THERE, Welcome to Yulbu! Discover radiance and brilliance for your skin with our authentic Korean skincare.
• •Experience the transformative power of self-care. Our high-quality products nurture your inner beauty and build self-confidence.
• •Shop with confidence! We offer quality, authentic Korean skin care and cosmetics shipped straight from Korea.
• •NovaCup: The advanced cupping therapy device that redefines pain relief and recovery. Your body will thank you.
• •Invest in yourself! Explore our cost-competitive brands and enjoy an easy shopping experience with fast, reliable shipping.