Brand Tone

Authentic, Community-Oriented, and Respectful. There's also a strong sense of Empowerment and Nurturing.

Brand Values

• •Indigenous Heritage and Cultural Preservation
• •Community Focus
• •Connection to the Land & Nature
• •Sustainability and Environmental Responsibility
• •Authenticity and Storytelling
• •Quality and Craftsmanship
• •Empowerment
• •Core Northern Tutchone Values

Best Practices

• •Lead with Storytelling: Always weave in the narrative of Indigenous heritage, connection to the land, and community impact. Share the "why" behind the products.
• •Use Authentic and Respectful Language: Avoid overly commercial or trendy jargon. Keep the language grounded, heartfelt, and reflective of the brand's cultural roots and values.
• •Highlight Natural Ingredients and Traditional Knowledge: Emphasize the wild-harvested, natural components and the Indigenous wisdom behind their use. This reinforces authenticity and the connection to nature.
• •Showcase Community Impact: Regularly feature how the company supports local artisans, youth, and the broader Mayo community. This reinforces the "community-made" and "community-driven" aspects.
• •Maintain Visual Consistency: Ensure that imagery used in all communications aligns with the brand's earthy, natural, and culturally rich aesthetic. This includes showcasing the Yukon landscape, the handcrafted nature of the products, and Indigenous artistry.

Social Perception

The Yukon Soaps Company is widely perceived as an authentic, Indigenous-owned business deeply rooted in its culture and community.

Copy Examples

• •Headline: Experience the Yukon. Naturally. Body: Our handcrafted soaps bring the spirit of the North to your home. Made with wild botanicals and generations of Indigenous wisdom, each bar is a connection to the land and a moment of pure self-care.
• •Headline: More Than Soap. It's Our Story. Body: At The Yukon Soaps Company, every scent tells a tale, every ingredient honours tradition. Support Indigenous artisans and discover the nurturing power of the Boreal forest.
• •Headline: Rooted in Community. Crafted with Care. Body: From our home in Mayo to yours, we share the values of caring, sharing, and respect. Our soaps are made with love, supporting local hands and ancient knowledge.
• •Headline: Embrace the Wild. Nurture Your Skin. Body: Infused with hand-harvested wild rose petals, fireweed, and sage, our natural soaps are a gentle embrace from the Yukon wilderness. Free from harsh chemicals, full of Northern purity.
• •Headline: Honouring Tradition. Empowering Futures. Body: Each purchase supports our mission to elevate Indigenous cultures and create opportunities in the heart of the Yukon. Discover the difference that conscious, community-made skincare makes.