Brand Tone

Playful and Fun, Friendly and Approachable, Creative and Artistic, Enthusiastic and Passionate, Quirky and Unique, Slightly Irreverent and Humorous

Brand Values

• •Creativity and Originality
• •Fun and Joy
• •Handmade Quality and Craftsmanship
• •Independence
• •Love for Animals and Nature
• •Authenticity and Transparency
• •Community
• •Sustainability (emerging)

Best Practices

• •Embrace Playfulness & Fun: Always inject a sense of lightheartedness and joy into the copy. Use upbeat language, positive framing, and don't be afraid of a little quirkiness. Think "smiles," "laughter," and "awesome."
• •Stay Friendly and Approachable: Write as if you're talking to a cool, creative friend. Use informal language, contractions, and consider incorporating their signature kaomojis or enthusiastic exclamations where appropriate (especially on social media).
• •Highlight the "Handmade by Humans (and a Cat)" Aspect: Emphasize the small-batch, screen-printed, and studio-made nature of the products. Mentioning Lucy, Patrick, and even Dora adds a personal, authentic touch that resonates with their audience.
• •Show, Don't Just Tell, the Creativity: Instead of just saying "creative," describe the artistic process, the inspiration behind designs, or the unique illustrated characters. Link to blog posts or social content that gives insight into their world.
• •Keep it Genuine and Enthusiastic: Let the passion for illustration, animals, color, and the joy of making shine through. Authenticity is key to their appeal. If they're excited about a new design, the copy should reflect that.

Social Perception

Loved for Uniqueness and Artistry, Seen as High Quality and Well-Made, Associated with Joy and Positivity, Considerate and Relatable, Creative and Inspiring, Ethical (to some extent)

Copy Examples

• •Heads up, art lovers! 🐅 Our brand new 'Tiger Nap' tee is here to add a splash of wild fun to your wardrobe! Hand-printed by us in our sunny seaside studio (with a little help from Dora the cat, our chief supervisor 😸). Made with super soft organic cotton for maximum coziness. Ready to pounce on yours? Link in bio! (∩˃o˂∩) #YukFun #IllustratedApparel #NewCollection #TigerLove #HandPrinted
• •Unleash your inner creative with our YUK FUN Artist Jacket! 🎨 Covered in Patrick's playful doodles, this jacket isn't just a piece of clothing, it's a wearable piece of art. Perfect for studio days, gallery hops, or just making everyday a bit more FUN. Screen-printed by hand with eco-friendly inks and made in a small batch, because awesome things shouldn't be mass-produced. Get ready for smiles and compliments! o(>ω<)o
• •Tired of boring clothes? So are we! YUK FUN makes colourful, illustrated goods designed to make you grin. From quirky animal tees to statement artist suits, everything is designed by us (Lucy & Patrick!) and hand-printed in our little UK studio. We love bold lines, happy colours, and making stuff that’s just plain FUN. Come see what we’re all about! ✨ 👉 [Link to Shop]
• •Hey Fun-Seekers! 👋 Did you know that every YUK FUN piece is hand-printed right here in our Portslade-by-Sea studio? We (Lucy & Patrick, plus Dora our feline muse!) pour our hearts into every design, from initial sketch to final print. We believe in the joy of making, the fun of unique illustration, and creating things that make the world a little brighter. Thanks for being part of our colourful journey! P.S. Check out our latest blog post where Patrick shares his sketchbook secrets! [Link]
• •Brighten up your nest! 🏠✨ Our YUK FUN illustrated tea towels and art prints are here to inject some serious personality into your space. Featuring our signature quirky animals and vibrant patterns, all designed to bring a smile to your face. Perfect for adding a pop of colour and fun to your kitchen or gallery wall. Hand-printed with love and a little bit of seaside magic. #YukFunHome #QuirkyDecor #Illustration #ColourfulLiving #SupportSmallBusiness