Brand Tone

Playful, Enthusiastic, Creatively Quirky, Humorous, and Passionate

Brand Values

• •Creativity and Self-Expression
• •Joy and Fun
• •Independence and Authenticity
• •Community and Social Conscience

Best Practices

• •Write with Enthusiastic Passion: Use positive, energetic language and don't be afraid of exclamation points. The copy should read like it's been written by someone who is genuinely excited about the product, because they are.
• •Embrace the Quirky and Conversational: Talk to your audience like a friend. Use a casual, first-person voice ("we," "us") and incorporate the brand's lighthearted, slightly weird humor. Avoid corporate jargon at all costs.
• •Tell the Story of "Making": Emphasize the hands-on process. Mentioning that items are screen-printed in their home studio, designed from sketchbook doodles, or handmade adds immense value and reinforces authenticity.
• •Focus on the Feeling, Not Just the Function: Instead of just saying a sweatshirt is soft, describe it as a "wearable hug from a friendly monster." Connect the products to the feelings of joy, creativity, and fun they are meant to inspire.
• •Be Visually and Verbally Cohesive: Ensure the copy's tone always matches the brand's bold, colorful, and playful visual identity. The words and the illustrations should feel like they come from the same creative, fun-loving brain.

Social Perception

A genuine, artist-run label, perceived as lovable, high-quality, creative, and inspiring, offering unique and joyful products for individuals seeking distinct aesthetics.

Copy Examples

• •Say hello to our new Chit Chat Scarf! 🗣️ Perfect for when you have a lot to say but also want to be super cozy. Hand-printed by us, with characters that are probably talking about snacks. Wrap up and get weird. (∩˃O˂∩)
• •Your uniform for creating cool stuff. Our Artist Jacket is back, complete with massive pockets for sketchbooks, pens, and maybe a secret sandwich. It’s comfy, it’s colourful, and it’s ready for your next big idea (or a relaxing trip to the gallery). Go on, make something!
• •👀 Psst… Freshly printed fun, just for you.
• •Awesome, colourful stuff. Illustrated and made by us because, well, we just like making stuff.
• •Tired of blending in? Our clothes are made to stand out. We're YUK FUN, a little studio in Britain obsessed with making fun, illustrated things for awesome people. Ditch the boring and wear something that makes you smile.