Brand Tone

friendly, informative, and aspirational

Brand Values

• •Health and Nutrition
• •Convenience and Time-Saving
• •Sustainability and Ethics
• •Inclusivity
• •Quality and Taste
• •Innovation

Best Practices

• •Develop a Brand Voice Guide: Clearly document Yuït's brand voice, personality traits (friendly, informative, aspirational, enthusiastic, caring), and specific dos and don'ts for language and style. Share this guide across all teams involved in content creation.
• •Focus on "You" (The Customer): Address the customer directly, focusing on their needs, challenges, and aspirations. Explain how Yuït provides a solution and benefits *them* (e.g., "gain back your time," "fuel *your* day," "helps *you* eat healthy").
• •Highlight Benefits, Not Just Features: While mentioning ingredients and nutritional information is important, translate these features into tangible benefits for the customer (e.g., "more energy," "feel fuller longer," "support your active lifestyle," "peace of mind knowing you're eating well").
• •Be Authentic and Transparent: Communicate honestly about the products, ingredients, and company values. If addressing a specific health aspect or benefit, ensure it's backed by credible information.
• •Maintain Consistency Across All Channels: Ensure the tone and messaging are consistent whether it's on the website, social media posts, email marketing, or customer service interactions. This builds brand recognition and trust.

Social Perception

Positive: Many customers and nutritionists seem to perceive Yuït positively, praising its nutritional value, convenience, and taste. Nutritionists recommend it as a healthy option for busy individuals and highlight its quality ingredients and balanced profile. Customer reviews often mention satisfaction with the flavors and the feeling of satiety.

Copy Examples

• •Headline: Reclaim Your Time. Nourish Your Body. Discover Yuït. Body: Tired of sacrificing healthy eating for your busy schedule? Yuït offers delicious, nutritionally complete plant-based meals in minutes. Fuel your day the smart way and get back to what truly makes you happy. #SmartFood #HealthyLiving #TimeSaver
• •Headline: Your Perfect Meal is Served (in a shake or bar!). Body: Imagine a meal packed with everything your body needs – premium plant proteins, essential vitamins, and minerals – ready whenever and wherever you are. That’s Yuït. No cooking, no compromises, just pure, healthy energy. Try our range of delicious flavors!
• •Headline: Eat Good, Feel Good, Do Good. Body: Choosing Yuït means choosing vibrant health for yourself and a gentler footprint on the planet. Our 100% plant-based, gluten-free smart food is made with love in Spain, supporting sustainable practices every step of the way. Join the Yuït movement!
• •Headline: Don't Let a Hectic Day Derail Your Health Goals. Body: Meetings stacking up? Always on the go? Yuït is your secret weapon for staying energized and nourished. Our convenient powders and bars are packed with real food goodness, ensuring you never have to choose between health and your schedule again.
• •Headline: Taste the Future of Healthy Eating. Body: Think healthy food can't be delicious and incredibly convenient? Think again! Yuït’s innovative smart food is crafted with premium ingredients for a taste you'll love and the complete nutrition your body craves. Find your favorite Yuït moment.