Tono de Marca

direct, discreet, product-focused, quality assured, and authentic

Valores de Marca

• •Authenticity
• •Specialization
• •Discretion
• •Quality

Mejores Prácticas

• •Align All Channels: Update all social media profiles (Instagram, Twitter, etc.) to reflect the current product line. The visual identity and tone should match the website to avoid customer confusion and build a cohesive brand image.
• •Emphasize the 'Made in Japan' USP: Consistently use this phrase as a marker of quality and authenticity across all descriptions, posts, and ads. It is the brand's strongest differentiator.
• •Use a Discreet and Professional Tone: Avoid overly explicit or sensational language. The copy should be informative, respectful, and focused on the quality, materials, and craftsmanship of the products. This builds trust and appeals to a discerning customer.
• •Leverage Customer Testimonials: Actively encourage and display customer reviews to build social proof and trust. For this market, offering anonymity for reviewers is crucial. Use phrases like 'Hear from our satisfied customers' to introduce testimonials.
• •Focus on Benefits, Not Just Features: While detailing product features is important, the copy should also allude to the user experience. Use evocative but tasteful language to describe the sensation, quality, and satisfaction the products deliver.

Percepción Social

Fragmented due to discrepancy between past (keyboard) and current (adult products) offerings; perceived by new customers as a specialized retailer of Japanese adult products; faces challenges in building trust due to lack of aligned social media and widespread reviews, leading to potential skepticism.

Ejemplos de Copy

• •Authentic Japanese Pleasure. Explore our exclusive collection of adult products, crafted in Japan for the ultimate experience. Discreet shipping worldwide.
• •Experience the fantasy. Made with our signature Real Skin material, this piece is inspired by the vibrant world of anime. Designed and manufactured in Japan for unparalleled quality and realism.
• •Your Private Collection: New Arrivals from YUIRA STORE.
• •The Art of Sensation. We believe in superior quality and authentic craftsmanship. Discover the difference of Japanese design. #YuiraStore #MadeInJapan
• •Quality you can feel. Authenticity you can trust. YUIRA STORE is your source for premium, Japanese-made adult novelties. See our new arrivals.