Brand Tone

Aspirational yet accessible. Friendly, encouraging, educational, positive, benefit-driven, and transparent.

Brand Values

• •Efficacy and Results-Oriented
• •Authenticity in Korean Beauty
• •Accessibility and Value
• •Safety and Transparency
• •Customer-Centricity

Best Practices

• •Always Lead with the "Why": Every piece of copy should tie back to the ultimate goal: achieving "glass skin." Focus on the feeling and the visible results.
• •Embrace "Aspirational yet Attainable" Language: Use words that inspire (e.g., "luminous," "radiant," "flawless") but keep the tone grounded and encouraging, not exclusive or overly clinical.
• •Incorporate "K-Beauty" Keywords: Consistently use terms like "Korean skincare," "K-beauty," "glass skin," and highlight key Korean ingredients to reinforce brand identity.
• •Foster a Sense of Community: Use inclusive language ("your journey," "our community") and actively encourage user-generated content to build a loyal following.
• •Maintain a Positive and Confident Voice: Even when addressing potential issues, the tone should remain confident and reassuring, reinforcing the brand's belief in its products' efficacy.

Social Perception

The brand is perceived as a positive, accessible gateway to Korean skincare for the Indian market, particularly effective for achieving the 'glass skin' look. It is seen as a trustworthy Indian brand, despite a proactive stance on addressing 'false negative reviews' which adds a layer of confidence and directness to its image.

Copy Examples

• •Unlock the secret to luminous, 'glass-like' skin. Our Glass Skin Serum, infused with the power of Korean Ginseng and Niacinamide, is your daily drop of radiance. ✨ Tap to let your skin's true glow shine through.
• •Tired of dull skin? Discover the Korean beauty secret that's taking India by storm. Our 3-Step Glass Skin kit is designed to give you a visibly radiant and hydrated complexion from the very first use. Get ready for your glow-up!
• •Your journey to flawless 'glass skin' starts here. Authentic Korean formulations, proudly crafted in India. Experience the magic of K-beauty, made accessible for you.
• •Loving your Yubu glow? Don't keep it to yourself! Share a photo of your 'glass skin' success story with #YubuGlow and inspire others on their skincare journey. P.S. Here's a little something to keep that radiance going - 15% off your next purchase!
• •Why dream of 'glass skin' when you can achieve it? This curated 3-step system is your complete ritual for a complexion that's dewy, hydrated, and unbelievably luminous. Cleanse, treat, and seal in the glow with the best of Korean skincare, all in one box.