Brand Tone

Straightforward and cautiously informative.

Brand Values

• •Caution
• •Transparency
• •Practicality
• •Informative
• •Basic Functionality

Best Practices

• •Clearly state material and sizing information, especially noting 'Asian sizes' to manage expectations.
• •Maintain transparency in all communications, particularly regarding shipping and potential fees like 'Shipping Protection'.
• •Address potential customer dissatisfaction proactively by providing detailed and accurate product descriptions.
• •Encourage and prominently display customer reviews to build trust and credibility.
• •Ensure all e-commerce policies (privacy, refund, terms) are easily accessible and clearly articulated.

Social Perception

A potentially untrustworthy e-commerce site that could benefit from increased transparency, genuine customer engagement, and validated social proof through reviews.

Copy Examples

• •Material: 100% Cotton. Note: Asian sizes run smaller. Please check the size chart before ordering.
• •Shipping Protection: Add for a small fee to ensure your order arrives safely.
• •No reviews yet. Be the first to review this product!
• •Contact us with any questions regarding sizing or product details.
• •Please review our refund policy before making a purchase.