Brand Tone

Friendly, Positive, and Service-Oriented

Brand Values

• •Customer Satisfaction
• •Quality
• •Service Excellence
• •Security
• •Inspiration/Encouragement
• •Variety/Versatility

Best Practices

• •Create a Brand Voice Guide: Document the chosen tone (Friendly, Positive, Service-Oriented), keywords, preferred phrases (e.g., "Click, Buy, Smile!"), and things to avoid. Share this with anyone creating content.
• •Focus on Customer Benefits and Positive Outcomes: Frame product descriptions and ads around how they will make the customer feel or what problems they solve, reinforcing the "Smile!" aspect of the tagline.
• •Use Clear, Simple, and Accessible Language: Avoid overly technical jargon unless specific to a product and explained clearly. The tone is welcoming, so the language should be too.
• •Incorporate Trust-Building Elements: Consistently mention secure payments, quality materials, and customer support to reinforce the service-oriented and reliable image.
• •Be Consistent Across All Channels: Once social media and other marketing channels are active, ensure the tone used in website copy is mirrored in social media posts, email newsletters, and customer service interactions.

Social Perception

Currently, public social perception is minimal to non-existent due to the store being "Opening soon" and having no active, easily discoverable social media presence or third-party reviews. The perception is limited to what can be gleaned from the cached website information, which the brand itself has curated. The name "Epiagora" does not have a strong pre-existing connotation that would color public perception of this e-commerce brand yet.

Copy Examples

• •Your next favorite find is just a click away! At Epiagora, we bring you quality products with a smile. Shop now and experience the joy of easy, secure shopping. Click, Buy, Smile!
• •Fuel your day with inspiration! Our vibrant posters are designed to uplift and motivate. Perfect for your home or office. Find your daily dose of positivity at Epiagora!
• •Upgrade your everyday carry! Discover smart, secure, and stylish solutions like our RFID-blocking minimalist wallet. Modern tech, peace of mind. Only at Epiagora.
• •Shop with confidence at Epiagora! From fast, careful delivery to our friendly support team, we're here to make your experience seamless. Your satisfaction is our priority.
• •Get Ready! Epiagora is coming soon, bringing a world of exciting products right to your fingertips. Sign up to be the first to know when we launch and get ready to Click, Buy, Smile!