Brand Tone

Warm and Inviting, Cozy and Comforting, Artisanal and Authentic, Nature-Inspired and Wholesome, Personal and Relatable

Brand Values

• •Quality Craftsmanship
• •Customer Happiness
• •Creating Atmosphere
• •Authenticity and Transparency
• •Connection with Nature & Simplicity
• •Sustainability-minded

Best Practices

• •Embrace "Cozy" and "Comfort": Consistently use words and phrases that evoke feelings of warmth, relaxation, safety, and comfort (e.g., "snug," "unwind," "gentle," "soothing," "heartwarming").
• •Highlight "Handmade" and "Natural": Regularly mention that products are hand-poured, made with natural soy wax, and crafted in their Somerset studio. This reinforces the artisanal quality and connection to nature.
• •Speak from the Heart (Authenticity): Maintain a personal and genuine voice, especially when representing the family-run aspect. Share snippets of the process or inspiration, similar to Adriana's style on TikTok.
• •Use Evocative, Sensory Language: Describe scents and the ambiance candles create in a way that allows customers to imagine the experience (e.g., "whispers of cinnamon," "a blanket of warm vanilla," "the crisp scent of an autumn morning").
• •Connect to "Slow Living" and Nature: Weave in themes of taking time for oneself, enjoying simple pleasures, and the beauty of the English countryside or changing seasons. Use relevant hashtags to attract the target audience.

Social Perception

High-Quality Products, Evocative and Unique Scents, Trustworthy and Reliable, Aesthetic Appeal, Support for Small Business, Lifestyle Enhancer

Copy Examples

• •Let the gentle pitter-patter on the windowpane be the soundtrack to your quiet afternoon. Our 'Reading on a Rainy Day' candle, hand-poured in Somerset with natural soy wax, fills your space with the comforting scent of fresh linen and aged paper. Unwind, curl up, and let the story begin. 🌧️📖🕯️ #YRStudio #SlowLiving #CozyHome #HandmadeCandles #RainyDayVibes
• •Capture the essence of a sun-drenched English meadow with our newest creation. 'Wildflower Meadow' is lovingly hand-poured using natural soy wax, blending delicate notes of blooming lavender, sweet chamomile, and a whisper of fresh grass. Light it to bring the gentle beauty of the countryside into your home and create a sanctuary of calm. Perfect for moments of reflection or simply to brighten your day. ✨🌿 #YRStudio #NaturalCandles #EnglishCountryside #HandmadeHome #FloralScent
• •Another batch of our 'Cosy Cottage' candles fresh from the studio! 🏡 Each one is hand-poured with love right here in Somerset, using only natural wax. We believe in creating moments of warmth and comfort for your home. Thank you for supporting our family-run dream! Link in bio to find your perfect cozy scent. #YRStudio #HandmadeWithLove #SmallBusinessUK #CozyVibes #CandleMaking
• •Hello [Customer Name], As the evenings draw in, there's nothing quite like creating a cozy sanctuary at home. At YR Studio, we pour our hearts into crafting candles that not only smell divine but also bring a sense of peace and warmth to your space. Discover our collection of natural, hand-poured soy candles, inspired by the simple joys of the English countryside. [Link to Shop] #YRStudio #CozyLiving #Handcrafted #HomeComforts
• •Hello, lovely people! Adriana here from YR Studio. We're so grateful for your continued support of our little Somerset studio. We're busy pouring your favourite natural wax candles, inspired by the beauty of the British way of cosy (with a touch of humour!). Each candle is made with care, hoping to bring a little extra warmth and joy to your homes. Happy shopping, and thank you for being part of our journey! 🍂 #YRStudio #HandmadeCandles #EtsySeller #SupportSmall #CozyAutumn