Brand Tone

artisanal, worldly, and personal

Brand Values

• •Artisanal Quality
• •Global Inspiration & Authenticity
• •Creativity & Individuality
• •Local & Personal Connection

Best Practices

• •Maintain a Personal Voice: Always write from the perspective of the "créatrice." Use "I" and "my" to share stories and inspiration, fostering a direct and personal connection with the audience.
• •Emphasize Craftsmanship: Consistently use keywords like "handmade," "artisanal," "unique," and "handcrafted" across all platforms to reinforce the brand's core value of quality craftsmanship.
• •Weave in Travel and Culture: Connect products to specific places or cultural inspirations. This storytelling aspect differentiates the brand and adds emotional value to the pieces.
• •Use Evocative and Descriptive Language: Instead of just listing product features, use words that paint a picture and evoke feelings of adventure, creativity, and individuality.
• •Be Visually and Tonally Consistent: Ensure that the tone of the copy always matches the visual aesthetic. If the visuals are earthy and natural, the copy should reflect that in its warmth and authenticity.

Social Perception

The public perception of Yrra appears to be that of a niche, independent jewelry brand. Customers and followers on social media are likely drawn to the brand's unique aesthetic, the story behind the products, and the appeal of owning a handmade item. The engagement on social media, though modest, indicates a community that appreciates the artistic and personal nature of the brand. The consistent visual branding across platforms helps in building recognition and reinforcing the brand's identity as a creator of authentic, travel-inspired accessories.

Copy Examples

• •Wanderlust woven into every link. Our new collection is inspired by the vibrant markets of Marrakech. Handmade with passion, ready for your next adventure. #YrraBijoux #HandmadeJewelry #TravelInspired
• •Your style tells a story. What will yours say? Discover unique, handcrafted jewelry by Yrra, inspired by cultures around the globe. Shop now for a piece that’s as unique as you are.
• •From a small workshop to a world of inspiration, Yrra was born out of a passion for creation and a love for travel. Each piece is handmade, carrying a story from a different corner of the earth, waiting to become a part of yours.
• •Watch the magic happen! ✨ From raw materials to a finished piece, every Yrra bracelet is made by hand with love and a touch of global inspiration. #HandmadeProcess #JewelryMaking #Artisan
• •New journeys await. Be the first to explore the 'Gambie' collection - a tribute to the vibrant colors and rich culture of West Africa, handcrafted just for you. Discover the collection.