Brand Tone

Artistic, Quality-Focused, Personable

Brand Values

• •Quality ingredients
• •Authenticity
• •Customer satisfaction
• •Cultural heritage

Best Practices

• •Develop a Brand Voice Guide: Define the brand's tone, core messaging, a 'do and don't' list for language, and examples.
• •Know Your Audience Deeply: Understand their aspirations, pain points, and preferred communication styles.
• •Be Consistent Across All Channels: Ensure the brand voice is the same across the website, product descriptions, emails, social media, and customer service.
• •Tell a Story: Use copywriting to weave a narrative around your brand and products. Focus on benefits and experiences.
• •Review and Refine Regularly: Periodically review your copy to ensure it still aligns with your brand's evolving identity and audience expectations.

Social Perception

Currently, the primary social perception is that the store is unavailable. This can lead to perceptions of unreliability, being out of business, or poor technical management.

Copy Examples

• •Homepage Headline: 'Discover the Art of Handcraft. Unique Pieces, Made with Passion, Just for You.'
• •Product Description Snippet (e.g., for a ceramic mug): 'Sip your morning brew from a mug that tells a story. Each curve and glaze on our [Product Name] mug is a testament to slow craft and artistic dedication. More than a mug, it's a moment of beauty in your day.'
• •About Us Excerpt: 'At Jiaozizb, we believe that the things you bring into your life should be more than just objects. They should be extensions of your story, crafted with intention and imbued with the soul of the maker. That's why we partner with artisans who pour their heart into every creation.'
• •Social Media Post (e.g., Instagram, if active): 'Behind every Jiaozizb piece is a pair of hands and a passion for creation. ✨ Get to know the artisans who make your world a little more beautiful. #HandcraftedWithLove #ArtisanalGoods #JiaozizbFinds #SupportSmallMakers'
• •Email Subject Line (for a new collection): 'New Arrivals: Freshly Crafted Wonders Await at Jiaozizb!'