Brand Tone

Nurturing & Caring, Informative & Trustworthy, Natural & Pure, Positive & Uplifting, Approachable & Gentle

Brand Values

• •Health & Well-being
• •Natural & Purity
• •Quality
• •Self-Care & Balance
• •Trust & Transparency

Best Practices

• •Embrace "Enchantment" and Positivity: Consistently use uplifting, positive, and slightly magical (but still grounded and trustworthy) language that aligns with "Encanto" (Enchantment). Focus on benefits and the positive feelings products evoke.
• •Prioritize "Natural" and "Well-being": Ensure these core values are evident in all copy. Highlight natural ingredients, gentle formulations, and the holistic benefits for health and well-being.
• •Maintain a Nurturing and Caring Voice: Address the customer with empathy and understanding. Position the brand as a supportive partner in their journey to a healthier lifestyle.
• •Be Informative yet Accessible: Provide clear information about products and their benefits without overwhelming the customer with overly technical jargon. The tone should be knowledgeable but also easy to understand.
• •Develop a Brand Lexicon: Create a list of preferred words and phrases (e.g., "discover," "nourish," "pure," "balanced," "gentle," "harmony," "vibrant") and those to avoid (e.g., overly clinical, aggressive, or hype-filled terms) to ensure consistency across all communications.

Social Perception

Positive Association: Brands in this sector are often viewed positively by consumers seeking healthier and more sustainable options. Expectation of Efficacy: Customers will expect the products to deliver on their promised health and well-being benefits. Demand for Authenticity: Consumers in this space value transparency and authenticity regarding ingredients and sourcing. Price Sensitivity: While valuing quality, customers may still be price-sensitive and compare with other natural product providers.

Copy Examples

• •Unwind your day and embrace tranquility with our Serene Moments Essential Oil Blend. Crafted from nature's purest botanicals, let its gentle aroma guide you to a state of calm and restorative peace. Your well-being deserves this enchanting touch.
• •Nourish your body from within. Our natural supplements are thoughtfully selected to support your journey to a vibrant and balanced life. Discover the enchantment of feeling your best, every day.
• •Welcome to Encanto da Saúde, where nature's magic meets your well-being. Explore our curated collection of natural and organic treasures, designed to bring a touch of enchantment to your daily self-care.
• •Cozy up with the pure comfort of our new seasonal tea collection. Each blend is a warm embrace, crafted with natural ingredients to soothe your soul and uplift your spirits. Experience the gentle enchantment in every cup.
• •Little moments of self-care can weave a powerful spell of well-being. Today, try a simple 5-minute breathing exercise with your favorite essential oil. How do you add a touch of enchantment to your routine? #EncantoDaSaude #NaturalWellbeing #SelfCareMagic