Brand Tone

Authentically Australian, Confident & Bold, Down-to-Earth & Relatable, Humorous & Playful, No-Nonsense & Practical, Friendly & Customer-Focused

Brand Values

• •Australian Pride & Local Support: Repeatedly emphasizes being 'Australian Owned,' 'designed, packaged & assembled in Australia.' They aim to serve 'hardworking Aussies.'
• •Durability & Reliability: 'Built Tough' is a core message, highlighting resistance to rust, punctures, and tough conditions.
• •Value for Money: 'Unbeatable Value' and offering a superior product at a 'more affordable price' are key propositions.
• •Functionality & Performance: The large capacity and premium insulation are central to the product's purpose of providing hydration in demanding situations.
• •Authenticity & Genuineness: The brand story and language feel unpretentious and real.
• •Customer Satisfaction: Offering free returns, aiming to fix mistakes, and responsive customer service demonstrate a commitment to happy customers.
• •Adventure & Hard Work: The product is positioned for those who work hard outdoors or embrace adventurous lifestyles ('guiding a bull-catcher, running panel yards, catching a barra, swinging spanners or just getting shit done')

Best Practices

• •Embrace the Aussie Vernacular (Authentically): Continue to naturally weave in Australian slang and colloquialisms where appropriate. Avoid forcing it, but let the founders' 'larrikin' spirit shine through. Think 'mate,' 'righto,' 'fair dinkum,' 'tough as nails.'
• •Stay Confident and Direct: Use clear, bold statements. Don't be afraid to highlight the 'bigger is better' and 'built tough' aspects with conviction. Compare directly but with a touch of Aussie cheekiness, not arrogance.
• •Focus on the 'Why': Remind the audience of the brand's origin story – solving a real problem for hardworking Australians. This reinforces authenticity and relatability.
• •Prioritize Benefits Over Just Features: While the 6L capacity and 72-hour insulation are key features, always tie them back to the benefit for the user: 'keeps you hydrated better for longer,' 'means fewer refills and more getting shit done.'
• •Maintain a Friendly, Approachable Voice, Even in Problem Solving: Mirror the helpful and understanding tone seen in the FAQ responses ('Ah bugger! Don't worry boss...'). This builds trust and reinforces the 'mate-ship' vibe.

Social Perception

Positive Product Experience, Resonance with Australian Identity, Seen as a Solution, Good Customer Service, Emerging Brand Awareness

Copy Examples

• •Headline: Stop Mucking About. Get a Yowy. Body: Thirsty work out on the property? The Yowy 6L Watercan has your back. Keeps your water icy for a full 72 hours, tougher than a two-dollar steak, and genuinely Aussie-owned. Because you deserve a drink bottle that works as hard as you do. Bigger. Better. Fair Dinkum. (Tone: Australian, No-Nonsense, Confident)
• •Headline: Finally, a Watercan Built for a REAL Aussie Thirst. Body: Rick and Lewis got tired of thimble-sized water bottles that cost a fortune. So, they built the Yowy. Massive 5.8L capacity, keeps things cold longer than a winter in Ballarat, and designed right here in Oz. For the hardworking bloke or sheila who’s had enough of the small stuff. (Tone: Relatable, Australian, Value-focused, Humorous)
• •Headline: Yowy: More Water. Less Whingeing. Body: Out bush? On site? Wherever the day takes you, stay hydrated longer with a Yowy. Our 6L beast means fewer refills and more getting shit done. Built tough for Aussie conditions, because we know what it’s like out there. (Tone: Australian, Humorous, Practical, Bold)
• •Headline: Why Settle for Theirs When Ours is Bigger (And Better Value)? Body: Let’s be honest. The Yowy Watercan packs a punch with its huge 6L capacity and unbeatable insulation – 72 hours cold, 24 hours hot. All that, plus it's Aussie through and through, without the ridiculous price tag. It's a no-brainer, mate. (Tone: Confident, Bold, Value-focused, Australian)
• •Headline: The Yowy Watercan: Your New Indispensable Mate. Body: Just like a trusty mate, the Yowy won’t let you down. Whether you're chasing bullocks or chasing waves, its rugged build and massive capacity mean you’re sorted for hydration. Proudly Australian, built for legends like you. Grab yours and join the Yowy VIPs! (Tone: Friendly, Relatable, Australian, Community-focused)