Brand Tone

Impersonal, deceptive, and predatory

Brand Values

• •Deception
• •Anonymity
• •Exploitation

Best Practices

• •Be Transparent and Specific: Instead of saying "high-quality materials," specify what they are ("Made from 10 mil Mylar, durable and reusable"). Provide a real physical address, a working phone number, and clear contact information. Show pictures of your team or workspace to build human connection.
• •Maintain a Professional and Consistent Online Presence: Secure social media handles that match your brand name and post content regularly. Ensure your website copy is free of grammatical errors and has a consistent, authentic tone of voice that reflects your genuine brand values.
• •Leverage Authentic Social Proof: Feature real customer reviews and testimonials with photos or videos. Avoid using generic stock photos or writing fake reviews. Encourage user-generated content and showcase it.
• •Offer Realistic Pricing and Promotions: While sales are effective, constant, site-wide discounts of 70-90% are a major red flag. Your pricing should reflect the true value of your products. Promotions should be credible and have clear terms and conditions.
• •Develop a Unique and Verifiable Brand Story: Clearly articulate who you are, why your company exists, and what makes you different. A compelling and genuine "About Us" page is a powerful tool for building trust that scam sites cannot replicate authentically.

Social Perception

A scam; a fraudulent entity to be avoided.

Copy Examples

• •Unbeatable Deals! Get 70% OFF EVERYTHING Store-Wide! Limited Stock, Act Fast Before It's Gone Forever!
• •High-Quality Professional-Grade Stencil Set. Made from premium materials for perfect results every time. Satisfaction guaranteed. Perfect for all your crafting needs.
• •Flash Sale! Our viral stencil kit is almost sold out! We found a few left in stock. Tap 'Shop Now' to claim yours. FREE worldwide shipping today only!
• •Wait! Complete your order now and we'll add a mystery gift worth $50 to your cart, absolutely FREE! Don't miss this one-time offer.
• •We are a passionate team dedicated to bringing you the best products at the lowest prices. Our mission is to make our customers happy with every purchase.