Brand Tone

Direct and Product-Focused, Value-Oriented, Supportive (Aspirational), Developing and Growing, Technical/Mechanical

Brand Values

• •Affordability/Value
• •Functionality/Versatility
• •Customer Support (Stated Commitment)
• •Accessibility
• •Dependability (Aspirational)

Best Practices

• •Focus on Value and Practicality: Consistently highlight how the products help customers achieve their tasks efficiently and affordably. Use clear, direct language that speaks to the practical benefits of the machinery.
• •Be Transparent and Honest: Acknowledge the product's origin if relevant, but focus on the quality control, U.S. presence (warehousing, support), and commitment to improvement. Given the mixed reviews, leaning into transparency about what customers can expect and the support available can build trust.
• •Emphasize Support and Resources: Regularly mention and link to support materials like manuals, FAQs, YouTube tutorials, and customer service contacts. This reinforces the message that help is available.
• •Show, Don't Just Tell (with visuals and testimonials): Use customer testimonials (especially those that highlight positive service experiences) and videos/images of the machines in action. This provides tangible proof of capability and can help counteract negative perceptions.
• •Maintain a Helpful and Solution-Oriented Voice: Even when discussing technical aspects, keep the language accessible. The goal is to empower the customer, whether they're a seasoned operator or new to heavy machinery. Frame copy around solving customer problems (e.g., "Need to clear land fast? Our brush cutters are ready.")

Social Perception

Budget-Friendly Option, Mixed Reliability, Customer Service Gamble, "Chinese Import" Stigma, DIY-Friendly (Often by Necessity)

Copy Examples

• •Headline: Tackle Any Project Without Breaking the Bank. Body: AGT Industrial offers the robust machinery you need at a price you'll love. From mini excavators to versatile skid steers, get dependable power and performance. Plus, with U.S. warehouses and a dedicated support team, we're here to help you get the job done.
• •Headline: Your Partner for Tough Jobs: AGT Mini Excavators. Body: Compact design, powerful performance. Our mini excavators are built for maneuverability in tight spaces and delivering the digging power you need. Explore our models and find the perfect fit for your farm, landscaping, or construction projects.
• •Headline: Maximize Your Machine's Potential with AGT Attachments. Body: Don't just buy a machine, invest in a solution. Our wide range of durable attachments for excavators and skid steers means you can handle more tasks with a single piece of equipment. Quality, value, and versatility – that's the AGT promise.
• •Headline: Power Through Your To-Do List with AGT Industrial. Body: Looking for reliable and affordable heavy equipment? AGT Industrial provides the muscle you need. We stand by our products with warranty support and helpful resources to keep you running.
• •Headline: Get Support When You Need It. Body: At AGT Industrial, we're committed to your success. Access comprehensive manuals, easy-to-follow maintenance videos on our YouTube channel, and responsive customer service for any questions or parts you need. We ship from our US warehouses to get you what you need, faster.