Brand Tone

Playful & Humorous, Community-Focused & Engaging, Enthusiastic & Passionate, Informal & Approachable

Brand Values

• •Creator Celebration & Collaboration
• •Community Connection
• •Quality & Detail
• •Exclusivity & Collectibility
• •Bringing Joy
• •Innovation & Freshness

Best Practices

• •Continuously monitor relevant memes, internet slang, and trending topics within the communities Youtooz targets.
• •Incorporate elements of the creator's unique voice or the fandom's inside jokes into the copy when collaborating.
• •Complement copy with engaging visuals (product shots, memes, short videos) that reinforce the playful and enthusiastic tone.
• •Actively engage with comments and messages on social media in the brand's established tone.
• •Create internal guidelines with examples of 'on-brand' and 'off-brand' language, key phrases, and the appropriate level of informality.

Social Perception

Generally positive, desirable & trendy, with some concerns about shipping times/delays, the 'gone forever' model & scalpers, and price point. Responsive Customer Service

Copy Examples

• •🔥 STRAIGHT FIRE! 🔥 Your favorite [Meme/Creator Name] just got Youtooz'd! 🤯 Cop this legendary drop before it vanishes into the digital void (aka sells out FOREVER). Link in bio, don't be a noob! #youtooz #[Creator/MemeHashtag] #collectible #limitededition
• •🤔 Serious question for the culture: Which internet legend should we immortalize in vinyl next? 👉 Swipe up to drop your hottest takes & tag who NEEDS a Youtooz! 👇 #youtooz #communitylove #newdropideas
• •Behold! The [Product Name] figure. So detailed, you'll almost hear it rickrolling you. We spent way too much time perfecting its [specific feature, e.g., tiny pixelated sunglasses], and honestly, no regrets. Perfect for your desk, your shelf, or as a silent guardian watching you binge-watch at 3 AM. Get it or be square (and sad).
• •🤫 Psst... You're on the VIP list! Get a load of THIS! 🔥 We're giving our email fam the FIRST look at the upcoming [Character/Creator] Youtooz. Trust us, it's even more epic IRL. Keep those eyes peeled for the official drop date – you won't want to miss this one! 😉 #youtooz #[CharacterName] #comingsoon
• •Us when the new [Product Name] Youtooz prototype arrives at HQ: 🕺💃 (Sound: *Trending upbeat audio*). Seriously though, this one SLAPS. Pre-orders opening soon, set your alarms! ⏰ #youtooz #unboxing #newmerch #fyp # #[RelevantTrendHashtag]