Brand Tone

Inclusive and Body-Positive, Confident and Empowering, Authentic and Transparent, Friendly and Approachable, Slightly Playful and Bold

Brand Values

• •Inclusivity & Body Acceptance
• •Comfort & Quality
• •Sustainability & Ethical Production
• •Timelessness over Trends
• •Transparency

Best Practices

• •Always Prioritize Inclusivity: Use language that welcomes and represents all body types, ages, and backgrounds. Avoid exclusionary terms or ideals. Show diverse imagery.
• •Lead with Comfort and Confidence: Focus on how the swimwear makes the wearer feel – comfortable, confident, free. Highlight the emotional benefits alongside the functional ones.
• •Be Authentic and Transparent: Don't shy away from talking about your production process, your values, and even areas you're working to improve (like sustainability). This builds trust.
• •Embrace Your Unique Selling Proposition (USP): Consistently weave in the "adapts to fit your changing body" message. This is what makes Youswim stand out.
• •Engage with Your Community: Use user-generated content, address customer feedback in your communications (where appropriate), and foster a sense of belonging. Let the voice of your customers reinforce your brand tone.

Social Perception

Generally Positive: Customers and media perceive Youswim very positively, praising the innovative sizing, comfort, and body-positive messaging. The swimwear is often described as making people feel confident and beautiful. Many appreciate the brand's efforts towards sustainability and ethical production.

Copy Examples

• •Headline: Your Body Changes. Your Swimsuit Shouldn't Have To. Body: Meet Youswim. Seven sizes in one, designed in England to hug your unique shape today, tomorrow, and for years to come. Feel the freedom of a perfect fit, every time. #Youswim #ComfortInEveryCurve
• •Headline: Dive Into Confidence. Body: Swim, stretch, live. Our adaptable fabric moves with you, celebrating your body in all its glorious forms. No more changing room dread, just pure, effortless comfort. Discover your forever swimsuit. #YouswimReal #MadeToAdapt
• •Headline: Ethically Made, Endlessly Comfortable. Body: We believe in swimwear that feels good and does good. Crafted locally in the UK with premium, sustainable materials, your Youswim suit is an investment in comfort, quality, and a kinder planet. #SustainableSwim #YouswimValues
• •Headline: Forget "Beach Body Ready." You Already Are. Body: At Youswim, we’re about celebrating you, just as you are. Our suits are made to fit *your* body, not the other way around. Embrace your natural beauty, hair and all. Join our movement. #BodyPositivity #YouswimForAll
• •Headline: The Last Swimsuit You'll (Want To) Buy. Body: Tired of swimsuits that don't last the season, let alone your changing life? Our uniquely stretchable fabric offers a timeless fit and enduring style. It’s more than a swimsuit; it’s a companion. #SwimForLife #YouswimInnovation