Brand Tone

Accessible & Inclusive, Passionate & Enthusiastic, Informative & Curatorial, Opinionated & Sometimes Irreverent, Community-Oriented

Brand Values

• •Art for Everyone®
• •Supporting Artists
• •Quality & Authenticity
• •Curation
• •Innovation

Best Practices

• •Embrace "Art for Everyone®": Every piece of copy should reflect that art is not exclusive but something to be enjoyed by all. Use welcoming, inclusive language.
• •Champion the Artists: Highlight the artists and their stories to reinforce the brand's commitment to supporting the creative community.
• •Balance Enthusiasm with Information: Provide clear, accurate, and interesting information about the artwork and artists to cater to both novice and experienced collectors.
• •Be Confident, Not Condescending: The copy should sound knowledgeable and curated, but avoid jargon or a tone that could make newcomers feel uninformed.
• •Maintain Visual-Verbal Harmony: Ensure the tone of the copy aligns with the visual presentation. The voice should complement the images of beautiful, high-quality art being showcased.

Social Perception

Positive for Affordability and Accessibility, Respected for Curation and Quality, Artist-Friendly, Pioneering but with Past Hiccups, Engaging and Informative

Copy Examples

• •Stop scrolling, start collecting! ✨ Our latest drop is HERE, featuring [Artist Name]'s vibrant [Art Style] that'll make your walls sing (without making your wallet weep). Dive in and discover your next obsession. Because great art isn't just for galleries, it's for everyone. #ArtForEveryone #20x200New
• •Ever wondered what makes an artist tick? We sat down with the incredible [Artist Name] to talk studio snacks, creative chaos, and the inspiration behind their stunning new 20x200 edition, '[Artwork Title]'. Spoiler: you'll want to own a piece of their story. Read the full chat on the blog! (Link in bio). #SupportArtists #20x200Community
• •Your walls are calling. Answer with art. Explore hundreds of museum-quality prints from just $35. Authentic. Affordable. Awesome. That's the 20x200 promise. It's Art for Everyone®.
• •That feeling when the art just *gets* you. 😍 [Artwork Title] by [Artist Name] is more than just a print; it's a mood, a statement, a little piece of joy for your everyday. Find yours and let your space tell your story. P.S. Yes, collecting real art can be this easy (and this fun!). #20x200Home #AccessibleArt
• •We're 20x200, and we're on a mission: to bring more art into the world, and more world into art. Since 2007, we've been connecting amazing artists with art lovers (like you!). No stuffy galleries, no crazy prices. Just incredible, museum-quality art, made for everyone. Ready to start your collection? #ItsArtForEveryone