Brand Tone

direct, practical, value-driven, straightforward, honest, transparent, accessible, smart for bargain-hunters, no-frills

Brand Values

• •Value for Money
• •Trust and Authenticity
• •Practicality
• •Accessibility

Best Practices

• •Always Lead with Value: Every piece of copy, from social media captions to product descriptions, should emphasize the core benefit: getting high-street style and quality for a lower price.
• •Be Transparent and Educate: Continuously and clearly explain the "ex-high-street" model. Reiterate that items are new and authentic but have labels removed. This builds trust and manages customer expectations.
• •Use Direct and Simple Language: Avoid overly aspirational or complex fashion jargon. The tone should be accessible and straightforward, reflecting the practical nature of the brand.
• •Leverage Trust Signals: Regularly mention the money-back guarantee, free shipping offers, and positive customer feedback (like the high eBay rating) to reassure new buyers.
• •Focus on the Product, Not Just the Original Brand: While mentioning the origin (e.g., "ex-Wallis") is a key selling point, the copy should also describe the item's features, material, and fit to help customers make an informed choice based on the product itself.

Social Perception

Perceived as a great source for bargains with excellent prices, fast delivery, and good quality for the cost by many satisfied customers who appreciate the business model. However, some customers have experienced issues with product quality or items not being as described, leading to a mixed perception. The brand is seen as a smaller, mid-range performer in the online fashion market.

Copy Examples

• •Why pay full price for style? Our latest drop of ex-high-street jumpers has just landed. All the quality and trends you love, now at a price that makes sense. Swipe to see our top picks! #YourStyleOutlet #SmartShopping #OutletFinds #AffordableFashion
• •New In: M&S, Next & Wallis Styles (Without the High-Street Price Tag)
• •Authentic High-Street Brands. Honestly Good Prices. We bring you the surplus and past-season styles from the names you love, with new arrivals daily. Shop smart, dress brilliantly.
• •Tired of compromising between style and your budget? At Yourstyleoutlet, you don't have to. We specialize in authentic, brand-new surplus clothing from major UK retailers. Get the look you want for less. Free UK delivery on orders over 12.
• •This beautiful floral midi dress was designed for a major UK high-street store. Made from a soft viscose blend, it's perfect for any smart-casual occasion. Please note: To offer you this incredible price, the original brand labels have been removed as required by resale regulations. Rest assured, this item is brand new and 100% authentic.