Brand Tone

friendly, enthusiastic, personal, and community-oriented

Brand Values

• •Handmade Quality
• •Skin-Loving Ingredients
• •Eco-Friendliness
• •Customer-Centric & Fun Experience
• •Community Focus
• •Transparency & Passion
• •Self-Care

Best Practices

• •Embrace "Yours Truly": Write as if you're sharing something special and personal with a friend. Use "you" and "your" frequently to make it customer-centric.
• •Highlight the Handmade & Heartfelt: Consistently mention "handmade," "crafted with love," and the care that goes into each product.
• •Keep it Positive and Enthusiastic: Use upbeat language, emojis where appropriate, and convey genuine excitement.
• •Show, Don't Just Tell, Your Values: Explain *how* you are eco-friendly or using skin-loving ingredients.
• •Engage and Build Community: Ask questions, encourage interaction, and share customer stories. Reflect the "community is king" value.

Social Perception

High Quality & Effective, Great for Gifting, Run by a Passionate Owner, Fun and Unique, Supportive of Small Business Values

Copy Examples

• •✨ Get ready to sparkle! ✨ Our NEW [Product Name] bath bomb is here to turn your tub into a magical escape. Handmade with love, skin-kind ingredients, and a sprinkle of fun just for YOU! 🛁💖 #YoursTrulyBathCo #HandmadeHappiness #BathBombBliss #SelfCareSunday #EcoFriendlyBeauty
• •Wake up your senses and wash away the day! Our Sinus Relief Shower Steamers are crafted with pure essential oils to bring a spa-like aromatherapy experience right to your bathroom. We believe in guilt-free pampering, so they're handmade, vegan, and eco-conscious. Breathe deep, you deserve this! 🌿💧 #ShowerSteamers #Aromatherapy #NaturalWellness #HandmadeWithLove #YoursTrulyGoodness
• •💖 A Little Treat From Us to You! (New Arrivals Inside!)
• •Hey Valpo! 👋 Come say hi and discover your new bath time favorite! We'll be at the [Market Name] this Saturday with all your beloved handmade goodies – from vibrant bath bombs to soothing shower steamers. Support local and treat yourself! Can't wait to see your smiling faces! 😊 #ShopLocalValpo #YoursTrulyCommunity #HandmadeBathProducts #MarketDay #ValparaisoIndiana
• •It's a labor of love! ❤️ Watch Jaden whip up a fresh batch of our famous [Product Name]! Every swirl, every scent, every package is made with you in mind. What do you want to see us make next? 👇 #BehindTheScenes #HandmadeProcess #SmallBizLove #BathBombMaker #YoursTrulyMagic #MadeInIndiana