Brand Tone

Enthusiastic and Positive, Friendly and Approachable, Informative and Helpful, Modern and Engaging

Brand Values

• •Health and Wellbeing
• •Convenience and Time-Saving
• •Quality and Natural Ingredients
• •Customer Satisfaction and Community
• •Passion and Vision

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (e.g., enthusiastic, friendly, informative) with examples of do's and don'ts.
• •Know Your Audience: Understand their language, pain points, and aspirations. Tailor your tone to resonate with them authentically. (e.g., YourStarter's audience values health, convenience, and natural products).
• •Tell Your Story: Consistently weave in the brand's origin and mission, like YourStarter does with the founders' journey, to build connection and reinforce values.
• •Be Consistent Across All Channels: While the style might adapt slightly (e.g., TikTok vs. Email), the core tone and values should remain recognizable everywhere.
• •Use "You" and "We" to Foster Connection: Address the customer directly ("You") and use "We" to represent the brand and build a sense of community, as seen in YourStarter's communication.

Social Perception

Positive, Effective Solution, Premium but Worth It, Trustworthy

Copy Examples

• •Headline: "Tired of morning mayhem? 🤔 YourStarter delivers a delicious, nutrient-packed breakfast in 60 seconds. Fuel your day the easy way! #HealthyHabits #QuickBreakfast"
• •Instagram Caption: "Meet your new morning ritual! ✨ Our Mango Tango Starter is bursting with organic goodness to keep you smiling and satisfied 'til lunch. What's your go-to Starter flavour? Share below! 👇 #YourStarterFamily #NaturalEnergy"
• •TikTok Video Idea: A fast-paced video showing someone rushing in the morning, then easily making a YourStarter and instantly looking energized. Text overlay: "From 😴 to 💪 in 1 minute! #YourStarter #MorningHack #HealthyEating"
• •Website Banner: "Invest in Your Wellbeing. 🌿 Discover the power of 100% natural, organic Starters, crafted with experts for sustained energy and a vibrant you. Shop our trial pack today! #SmartBreakfast #RealFood"
• •Email Subject Line: "Fabian & Nando Here! 👋 We're Sharing Our Secret to Energetic Mornings..."