Brand Tone

approachable, caring, and professional

Brand Values

• •Animal Welfare First
• •Quality & Trust
• •Customer-Centric Service
• •Community Focus

Best Practices

• •Always Lead with Care: Frame all communication, from product descriptions to social media replies, with the primary value of animal welfare. Start by considering what is best for the pet.
• •Speak as a Knowledgeable Friend: Combine expert advice with an approachable, friendly tone. Avoid overly technical jargon unless explained simply. The goal is to empower the customer, not intimidate them.
• •Use "You" and "Your Pet": Address the customer and their pet directly in your copy. This creates a personal connection and reinforces that the brand is focused on their individual needs.
• •Be Transparent and Honest: When discussing products, be clear about the ingredients and their benefits. This honesty builds the trust that is central to the brand's perception.
• •Create a Content Style Guide: Document the brand's tone of voice, key messaging points, and approved terminology. Share this with everyone who writes for the brand—from social media managers to customer service agents—to ensure a consistent voice across all channels.

Social Perception

reliable and specialized retailer, trustworthy, specialist provider, and offers positive customer experience

Copy Examples

• •Headline: Nutrition That Nurtures. Body: Welcome to Yourpet, where your pet's health is our passion. Explore our handpicked selection of natural, wholesome foods and give your best friend the gift of well-being.
• •Image: A happy dog catching a ball outdoors. Copy: Fueling more happy moments. ❤️ Our natural and grain-free food selection is designed to keep your companion healthy, energetic, and ready for the next adventure. What adventures are you planning this week? #Yourpet #HappyPets #NaturalPetFood #DogLovers
• •Title: Gentle on the Tummy, Big on Taste Body: Does your dog have a sensitive stomach? We've been there. That’s why we confidently recommend this hypoallergenic formula. It's crafted with limited, high-quality ingredients to provide a delicious, easily digestible meal that supports both skin and coat health. Because every pet deserves to eat without worry.
• •Subject: A little advice for your best friend from the experts at Yourpet.
• •Headline: Our Promise is in Our Name: Your Pet. Body: Yourpet was founded on a simple idea: our pets deserve the best. We’re a family-run business of passionate pet lovers dedicated to sourcing the highest quality, natural, and effective foods and treats. We're not just a store; we're your partner in your pet's health journey.