Brand Tone

personal, service-oriented, and value-driven

Brand Values

• •Convenience
• •Affordability
• •Personal Service
• •Trust and Reliability
• •Comprehensive Care

Best Practices

• •Always Emphasize "We Come to You": The mobile service is their strongest unique selling proposition. This convenience should be at the forefront of all marketing messages.
• •Maintain the Personal Touch: Continue using "Brad & Teresa" in communications. This builds on the trustworthy, small-business feel that differentiates them from impersonal national chains.
• •Lead with Value: The "40% Off Retail" message is a powerful draw. This, combined with offers like using existing frames, should be a consistent theme to attract value-conscious customers.
• •Use Clear, Direct Language: Avoid jargon. The copy should be straightforward and action-oriented, focusing on solving the customer's problems (e.g., "Broken frame? We can fix it," "Need an adjustment? We're on our way").
• •Focus on Trust and Guarantees: Phrases like "You Must Be Completely Happy!" are effective. Consistently reinforcing their commitment to customer satisfaction will help build a loyal client base through word-of-mouth.

Social Perception

Due to the lack of public-facing social media, online reviews, or news coverage, there is no discernible public "social perception" in the typical digital sense. The perception of this brand is likely formed on an individual, case-by-case basis through direct interaction with Brad and Teresa. Customers would perceive them based on the quality of their in-person service, the accuracy of the prescription fulfillment, and the value they provide. The perception is intimate and experience-based rather than curated through online content.

Copy Examples

• •Your Vision, Your Schedule, Your Price. Brad & Teresa bring expert optical services to your Las Vegas home or office. Save 40% off retail without leaving your comfort zone.
• •Tired of the optical store hassle? Let us bring your new glasses to you.
• •Don't throw away those favorite frames! We can put your new prescription in them. Your Optical Rx offers mobile frame repair, adjustments, and new lenses right at your doorstep. Call Brad & Teresa today!
• •Hi, you've reached Brad and Teresa at Your Optical Rx, Las Vegas's mobile eyewear service. We're currently helping a customer see clearly, but your call is important to us. Please leave a message, and we'll get back to you to schedule a convenient time to meet.
• •It's time for a new look! Get 40% off new prescription glasses and we'll deliver them right to you. Reply to this message to book an appointment with Your Optical Rx.