Brand Tone

Professional & Trustworthy, Convenient & Accessible, Supportive & Empowering, Approachable & Modern (on TikTok), Value-Oriented (in promotions)

Brand Values

• •Accessibility
• •Trust
• •Empowerment
• •Compassion & Care
• •Innovation
• •Quality
• •Customer Satisfaction

Best Practices

• •Develop a Central Tone of Voice Guide: Document the core attributes of the brand voice (e.g., Professional yet Accessible, Supportive, Trustworthy, Empowering) with examples of "do's and don'ts." This should be the go-to resource for anyone creating content, similar to how the NHS outlines its voice.
• •Prioritize Clarity and Accuracy, Especially for Medical Information: Given the nature of the business, all copy relating to health conditions, products, and treatments must be factually correct, easy to understand, and avoid misleading claims. Always err on the side of caution and compliance, referencing the MHRA Blue Guide where applicable.
• •Adapt Tone to the Platform, but Maintain Core Values: While TikTok content can be more informal and visually driven than a website's "About Us" page, the underlying values of trust, support, and accessibility should still resonate. Avoid drastic shifts that could confuse or alienate the audience.
• •Focus on "You" - The Customer: Address the customer directly to make the copy more personal and engaging, fostering a sense of connection and empowerment, as suggested by NHS digital service manual guidelines. Frame benefits around their needs and how YourMedicals can help them "take control of their health journey."
• •Regularly Audit and Review Content: Periodically review website copy, social media posts, email campaigns, and even customer service responses to ensure they align with the defined brand tone and values. This includes checking for any outdated information or messaging that no longer reflects the brand's position, especially in light of events like the MHRA action.

Social Perception

Generally Positive (based on direct reviews/feedback), Reliable Healthcare Provider (aspired image), Concerns regarding Marketing Practices (Historically), Mixed Perception on Newer/Specific Treatments (Potential), Digitally Savvy & Growth-Oriented

Copy Examples

• •Headline (Website - Trust/Accessibility): "Your Health, Simplified. Access trusted pharmacy services and quality healthcare products online, delivered discreetly to your door. YourMedicals - Care you can count on."
• •Social Media Post (TikTok - Empowering/Supportive - for weight management): "Ready to take the next step in your wellness journey? Our expert pharmacists are here to support you with approved treatments and confidential advice. Take control, feel empowered. #YourMedicals #HealthJourney #Empowerment"
• •Email Subject Line (Convenience/Value): "Your Monthly Health Essentials + Free Delivery Over £30 | YourMedicals"
• •Product Description Snippet (Professional/Informative - for a common ailment product): "Effectively manage your hayfever symptoms with [Product Name]. Our pharmacists recommend this clinically proven formula for fast relief, allowing you to enjoy your day, uninterrupted. Always read the label. YourMedicals - your partner in everyday health."
• •About Us Snippet (Compassion/Trust): "At YourMedicals, we believe quality healthcare should be accessible to everyone. Founded on principles of trust, compassion, and expert care, we're dedicated to empowering your well-being. Learn more about our commitment to you."