Brand Tone

Sophisticated, Intentional, Discreet, Elegant

Brand Values

• •Design Excellence & Timelessness
• •Functionality & Intentionality
• •Destigmatization & Normalization
• •Sustainability & Ethical Production
• •Social Responsibility
• •Transparency & Authenticity

Best Practices

• •Embrace Sophisticated Simplicity: Use clear, elegant language. Avoid jargon or overly casual slang. Focus on the beauty and intentionality of the design.
• •Highlight Dual Functionality with Discretion: Emphasize the "decor with a double life" aspect. Speak to both its aesthetic appeal as a vase and its purpose as a smoking accessory in a refined manner.
• •Weave in the "Why": Connect the product to the brand's values – destigmatization, intentional living, and design excellence. Share the founder's vision.
• •Focus on "Elevated" and "Timeless": Use vocabulary that conveys quality, craftsmanship, and enduring style. Words like "sculptural," "refined," "curated," and "intentional" fit well.
• •Maintain an Authentic & Approachable Voice: While sophisticated, the tone should still feel genuine and connected to the user's lifestyle. Share the story and the mission with transparency.

Social Perception

Positive & Appreciative: Customers highly rate the product for its beauty, design, and functionality. Reviewers highlight its discreet nature and how it blends seamlessly into home decor. Innovative & Unique: The dual-functionality of The Vase is a key point of positive perception, seen as a clever and stylish solution. High Quality: The materials and craftsmanship are generally perceived positively. Mission-Aligned: The brand's effort to destigmatize cannabis use through design is noted in media mentions.

Copy Examples

• •Headline: "Elevate Your Ritual. Redefine Your Space." Body: "Introducing The Vase by Mantelpiece. A sculptural statement designed for modern living, seamlessly blending timeless aesthetics with discreet functionality. Because beautiful objects should be seen, and everyday rituals, savored."
• •Social Media Post: "Where thoughtful design meets everyday intention. The Vase isn't just an object; it's an experience, crafted to complement your space and elevate your moments. Discover the art of living beautifully. #Mantelpiece #DesignForLiving #ElevatedEssentials"
• •Product Description Snippet: "Meticulously crafted from high-quality borosilicate glass, The Vase offers a dual experience. By day, an elegant vessel for your favorite blooms. By night, a discreet companion for your personal ritual. Timeless design, for your time."
• •Email Subject Line: "Intentional Design, Beautifully Delivered | Inside Mantelpiece" Body Preview: "Explore the story behind The Vase and our commitment to creating objects that are as meaningful as they are beautiful..."
• •About Us Snippet: "At Mantelpiece, we believe that the objects we choose to live with should reflect our values and enhance our lives. We design elevated essentials that blend timeless style with thoughtful functionality, helping to destigmatize and beautify everyday rituals."