Brand Tone

Empowering, Supportive, Personal, and Community-focused

Brand Values

• •Confidence
• •Comfort
• •Self-Expression & Individuality
• •Authenticity
• •Quality & Innovation
• •Community & Support
• •Resilience & Empowerment (especially for Black women)

Best Practices

• •Speak from the Founder's Voice (even if others write): Maintain the personal, relatable, and slightly informal yet empowering tone Jasmin uses. Share anecdotes, be transparent, and connect on a human level.
• •Emphasize "Confidence" and "Comfort": These are core values and should be woven into product descriptions, social media captions, and all communications. Highlight how the products solve problems and enhance well-being.
• •Foster Community Language: Use inclusive terms like "Muse Fam," "loc babes," or "community." Encourage interaction, user-generated content, and sharing of personal loc journeys.
• •Highlight "Handmade" and "Quality": Stress the care and craftsmanship that goes into the products, especially the spiral ties. This reinforces the brand's commitment to providing excellent, unique items.
• •Empower and Uplift: Every piece of copy should aim to make the reader feel good about themselves and their hair. Focus on self-expression, individuality, and the beauty of the natural hair journey. Avoid language that implies "fixing" a problem, and instead focus on "enhancing" and "celebrating."

Social Perception

Positive & Appreciative: Customers on TikTok express strong appreciation for the products, particularly the spiral ties, noting their effectiveness, comfort, and aesthetic appeal. Founder-Connected: The founder, Jasmin, is a visible and relatable face of the brand. Her personal loc journey and engagement resonate with the audience. Trusted for Loc Care: Yourlocmuse is perceived as a go-to source for specialized, quality products for locs, especially for those seeking tension-free styling options. Community-Oriented: The brand is seen as fostering a supportive space for individuals with locs. Innovative & Unique: Products like the customizable "JUNK ties" and the variety of spiral ties are seen as unique offerings. The Essence Magazine feature likely boosted credibility and positive perception among a wider audience.

Copy Examples

• •Headline: Your Locs, Your Story, Your Muse. Body: Embrace the journey with tools designed for comfort and confidence. Our handmade spiral ties let your locs speak volumes, beautifully and without tension. Because you are the muse, just the way you are.
• •Social Media Post: "Tender-headed? We get it. Styling your locs shouldn't be a pain. Discover the freedom of our tension-free spiral ties – handcrafted with love, because your comfort is our commitment. #YourLocMuse #LocLove #TensionFreeStyling"
• •Product Description (for a new spiral tie collection): "Unleash your creativity with our latest collection! Each tie is a unique piece of art, just like your loc journey. Handmade to empower your style and celebrate your individuality. What story will your locs tell today? #LocJourney #HandmadeHairCare #BeYourOwnMuse"
• •Email Subject: Feel the Comfort, Radiate Confidence ✨ Body: Hey Muse Fam! We know life gets busy. That’s why we create loc accessories that make your routine easier and your style shine effortlessly. From our family to yours, experience the Yourlocmuse difference.
• •About Us Snippet: "More than just hair accessories, Yourlocmuse is a celebration of you. Born from a real journey of self-love, resilience, and the beautiful bond of motherhood, we’re here to support every twist, turn, and triumph of your loc story. Join our community and let's grow together."