Brand Tone

Aspirational yet Accessible, Informative and Solution-Oriented, Confident and Reassuring, Community-Focused, Modern and Tech-Savvy

Brand Values

• •Efficacy and Results
• •Innovation and Technology
• •Empowerment
• •Self-Care and Confidence
• •Accessibility/Convenience

Best Practices

• •Develop a Brand Voice Chart: Document the identified tone (aspirational yet accessible, informative, confident, etc.) with specific adjectives, do's and don'ts for language, and examples. Share this with anyone creating content.
• •Focus on Benefits, Supported by Features: Always lead with how the product benefits the customer (e.g., achieve smoother skin, feel more confident) and then explain how the features or technology make that possible (e.g., our LED mask uses specific wavelengths, microcurrent stimulates muscles).
• •Use Consistent Terminology: Refer to products, technologies, and common skin concerns in the same way across all platforms. For instance, decide if it's fine lines and wrinkles or signs of aging and stick to it.
• •Incorporate Social Proof Authentically: Weave in customer testimonials, reviews, and user-generated content naturally. When quoting, maintain the customer's voice but ensure it aligns with the overall positive and empowering brand message.
• •Educate and Empower, Don't Just Sell: Balance promotional content with genuinely helpful and educational information about skincare, the technology used, and how to get the best results. This builds trust and positions the brand as an authority and partner in the customer's skincare journey, reinforcing the informative and empowering aspects of the tone.

Social Perception

Positive for Results and Convenience, Seen as a Modern Skincare Solution, Trust Built Through User Experiences, Some Skepticism (Typical for the Sector), Responsive (Generally)

Copy Examples

• •Headline (Aspirational & Solution-Oriented): Unlock Your Skin's Radiance. Advanced LED Therapy, Effortlessly at Home. ✨ Body: Tired of skin concerns holding you back? Our MyShinnySkin LED Light Therapy Mask uses clinically-inspired technology to target wrinkles, acne, and dullness. Reveal your brightest, smoothest skin without the clinic visits. Your journey to glow starts now.
• •Social Media Post (Confident & Informative): Did you know Microcurrent technology is like a workout for your face? 💪 Our MyShinnySkin Microcurrent Face Toner gently stimulates facial muscles, promoting a lifted, toned appearance and visibly reducing fine lines. Experience the non-invasive facelift, right from your couch! Learn more via the link in bio.
• •Email Subject Line (Empowerment & Benefit-Driven): Your At-Home Glow-Up Awaits: Discover MyShinnySkin Body Snippet: Take control of your skincare journey with MyShinnySkin. Our innovative devices bring professional-quality treatments to your fingertips, empowering you to achieve the healthy, radiant skin you deserve. Say goodbye to waiting for appointments and hello to visible results, on your terms.
• •Product Description Snippet (Tech-Savvy & Reassuring): Harness the power of IPL technology with the MyShinnySkin Laser Hair Removal Handset. Designed for safe and effective at-home use, it targets hair follicles to reduce unwanted hair growth over time. Enjoy silky-smooth skin with lasting results. Our smart sensor ensures suitability for your skin tone, providing a comfortable and confident experience.
• •Instagram Ad (Community-Focused & Aspirational): (Image/Video: User smiling, showing off great skin while using a MyShinnySkin device) Caption: Join the #MyShinnySkinFamily! 😍 So many of you are already experiencing incredible transformations with our at-home beauty devices. Swipe to see @[UserTag]'s amazing results! Ready for your own glow-up? Tap to shop and start your journey to radiant confidence today!