Brand Tone

Direct and Informative, Confident and Assuring, Action-Oriented, Enthusiast-Focused, Helpful/Supportive

Brand Values

• •Quality
• •Fair Pricing
• •Customer Convenience
• •Protection and Safety
• •Performance/Effectiveness
• •Trustworthiness

Best Practices

• •Know Your Fighter: Always write with the (kick)boxing enthusiast in mind. Use language and address concerns (e.g., protection, durability, performance) that resonate with them. Keep the tone direct and focused on their needs.
• •Emphasize Quality and Trust: Consistently weave in mentions of "high quality," "durability," "protection," and being a "trusted partner." This reinforces your core values in all communications.
• •Be Direct and Action-Oriented: Use clear, concise language. Get straight to the point, whether describing a product benefit or a call to action. Avoid overly complex jargon unless it's standard within the sport and understood by the target audience.
• •Maintain Confidence, Not Arrogance: Project confidence in your products and their ability to deliver. Focus on the benefits and solutions they provide the customer, rather than just boasting.
• •Create a Simple Style Guide: Document key brand voice characteristics: preferred terms (e.g., "fight gear" vs. "equipment"), words to use frequently (e.g., "protection," "quality," "trusted"), and any specific phrases that embody the brand. Ensure this is accessible to anyone creating content.

Social Perception

Emerging Brand, Positive Self-Presentation, Targeted Appeal, Reliant on Direct Experience

Copy Examples

• •Headline (Website/Social Media): Unleash Your Power. Quality Boxing Gear You Can Trust. Shop Your Gloves Now!
• •Product Description Snippet (for new gloves): Engineered for champions. Our new X-Pro Series gloves offer unparalleled wrist support and impact absorption, keeping you protected round after round. Experience the Your Gloves difference – train harder, fight smarter.
• •Social Media Post (Engagement): What's the one piece of boxing gear you can't live without? For us, it's a pair of perfectly fitted, durable gloves! Let us know yours below! 👇 #YourGloves #BoxingEssentials #TrainLikeAPro
• •Email Subject Line (Promotion): Gear Up & Save! 🥊 Your Next Favorite Boxing Gloves are Here + Fast Shipping!
• •About Us Snippet (Short Version): At Your Gloves, we're dedicated to equipping fighters with high-quality, fairly priced boxing and kickboxing gear. We're your trusted partner in every punch, every round. Because your fight deserves the best.