Brand Tone

Informative & Educational, Professional & Authoritative, Elegant & Design-Oriented, Quality-Conscious, Approachable & Passionate

Brand Values

• •Quality & Craftsmanship
• •Education & Knowledge
• •Tradition & Innovation
• •Design & Aesthetics
• •Customer Trust & Reliability

Best Practices

• •Emphasize "Made in Italy" and Craftsmanship: Consistently weave in the heritage, quality materials, and attention to detail associated with Italian manufacturing. Use phrases like "expertly crafted," "Italian design," "premium materials."
• •Balance Education and Aesthetics: Ensure copy speaks to both the learning potential (geographical accuracy, exploration, discovery) and the visual appeal (elegant design, decorative piece, stylish addition).
• •Maintain a Professional yet Passionate Voice: The tone should be knowledgeable and authoritative, but also convey a genuine love for geography and the products. Avoid overly casual slang but embrace enthusiastic and evocative language when describing the experience of owning a globe.
• •Focus on the User's Experience and Benefit: Frame features as benefits. Instead of "This globe has internal LED lighting," try "Illuminate your evenings and explore the world with our gently lit globes, creating a captivating ambiance."
• •Be Consistent Across All Channels: Whether it's a website description, a social media post, or an email newsletter, the core tone and values (quality, education, design, Italian heritage) should resonate clearly and consistently. Use a shared glossary of brand terms and messaging pillars.

Social Perception

A reputable and established manufacturer of high-quality globes, A provider of both educational tools and stylish decorative items, Authentically Italian, with an emphasis on design and craftsmanship, Reliable, with a focus on product accuracy and durability

Copy Examples

• •Headline: Explore the World, Crafted in Italy. Discover Your Tecnodidattica Globe. Body: Since 1950, Tecnodidattica has been bringing the world into homes, offices, and schools with exquisitely designed and meticulously crafted globes. Each piece is a testament to Italian artistry and a gateway to geographical discovery. Find the globe that inspires your next adventure.
• •Headline: More Than Decor. It's a Journey. Body: A Tecnodidattica globe is where timeless design meets educational exploration. Illuminate your space and your mind with our collection, precision-made in Italy. Perfect for the curious learner and the discerning decorator alike.
• •Headline: The Gift of Discovery, Beautifully Made. Body: Searching for a meaningful gift? A Tecnodidattica globe offers a universe of knowledge and a touch of Italian elegance. From interactive children's globes to sophisticated bar globes, inspire a lifetime of learning and wonder.
• •Headline: See the World Anew. Quality You Can Feel, Accuracy You Can Trust. Body: Our globes aren't just visually stunning; they're crafted for accuracy and built to last. Experience the Tecnodidattica difference – where Italian craftsmanship and cartographic precision create a window to the world.
• •Headline: From Our Italian Workshop to Your World. Body: Every Tecnodidattica globe carries a legacy of passion and precision. Explore our diverse range – from classic designs to contemporary illuminated models – and bring a piece of authentic Italian craftsmanship into your life.