Brand Tone

aspirational, sophisticated, and modern

Brand Values

• •Quality & Excellence
• •Aesthetic & Design
• •Innovation
• •Customer Experience

Best Practices

• •Use Aspirational Language
• •Focus on "Why," Not Just "What"
• •Maintain Visual & Textual Harmony
• •Adapt the Tone to the Platform
• •Highlight the "Upgrade" Narrative

Social Perception

premium, desirable, and trustworthy brand

Copy Examples

• •Your drive is more than just a commute. It's an experience. Elevate every moment with the scent of luxury. #Yourfume #CarScent #LuxuryCar
• •Stop making your car smell cheap. You didn't settle for the car, so why settle for the scent? Upgrade your ride with Yourfume. Link in bio.
• •The Art of Arrival. The Yourfume 2.0 is not just a car diffuser; it is a statement piece. Engineered with precision and designed with minimalist elegance, it transforms your vehicle's ambiance with our signature collection of luxury-inspired scents. Intelligent, rechargeable, and effortlessly stylish—experience the new standard in automotive luxury.
• •The Scent of Success is Now Refillable. Your favorite Yourfume scents, now available in convenient refills. Keep your journey fresh and your standards high. For a limited time, get 20% off all fragrance oil refills and ensure your drive is always first-class.
• •Control Your Car's Ambiance. Tired of overwhelming or barely-there car fresheners? The Yourfume 2.0 features smart-start technology and adjustable intensity, putting you in complete control. Long-lasting battery, premium design, and unforgettable scents. Shop now.