Brand Tone

Inspirational, Helpful & Practical, Friendly & Approachable, Quality-Conscious, Modern & Stylish

Brand Values

• •Customer Satisfaction
• •Quality & Craftsmanship
• •Personalization & Individuality
• •Inspiration & Aesthetics
• •Accessibility

Best Practices

• •Develop a Brand Voice Guide: Create a simple document outlining key tone words (e.g., "Inspiring," "Helpful," "Modern," "Friendly"), "words we use," and "words we avoid." Share this with anyone creating content.
• •Focus on "You" (The Customer): Frame benefits and features around how they help or inspire the customer. Instead of "We offer quality frames," try "Find the perfect quality frame to showcase your memories."
• •Stay Visually Consistent with Language: Ensure the language used in captions, product descriptions, and ads aligns with the visual style. If the visuals are modern and clean, the language should be too – clear, concise, and contemporary.
• •Be Authentic and Human: Especially on social media, don't be afraid to show a bit of personality. Respond to comments and questions in a consistently friendly and helpful manner. Use emojis where appropriate for the platform and tone.
• •Review and Refine Regularly: Periodically review your website copy, social media posts, and marketing materials to ensure they still align with your intended brand tone and values. Customer feedback can also provide insights into how your tone is being perceived.

Social Perception

Generally Positive, Reliable for Niche Products, European Brand, Visually Appealing

Copy Examples

• •Product Description (Photo Frame): "Frame Your Moments, Beautifully. Crafted with care in Europe, our [Material] photo frame isn't just a border; it's the finishing touch your cherished memories deserve. Choose your perfect size and let your story shine. Modern design, timeless quality."
• •Social Media Post (Instagram - featuring a customer's decorated room): "We're absolutely in love with how @[CustomerUsername] styled their space using our [Product Name]! 😍 That cozy corner is pure inspiration. Got your own YourDecoration setup? Tag us #MyYourDecoration for a chance to be featured! #HomeDecor #InteriorInspo #CustomerLove #WallArt"
• •Email Subject Line (for a sale): "✨ Inspire Your Walls: Up to 25% Off Your Next Home Makeover! ✨"
• •Website Banner (New Collection): "New Arrivals: Fresh Styles to Personalize Your Sanctuary. Discover unique wall art and frames, designed to inspire. Quality European craftsmanship, delivered to your door."
• •Blog Post Title (How-to): "Picture Perfect: Your Easy Guide to Creating a Stunning Gallery Wall at Home."