Brand Tone

Inspirational, Helpful, Promotional, Enthusiastic, Professional, Quality-Conscious

Brand Values

• •Personalization and Self-Expression
• •Quality
• •Variety and Choice
• •Accessibility and Affordability
• •Customer Satisfaction
• •Inspiration

Best Practices

• •Develop a Brand Voice Guide: Clearly document the brand's tone (e.g., inspirational, friendly, professional), key messaging points, "do's and don'ts" for language, and preferred terminology. Share this with anyone creating content.
• •Focus on "You" and "Your": Center the copy around the customer, their needs, aspirations, and how the products benefit them (e.g., "Your memories," "Transform your space," "Express yourself").
• •Highlight Benefits Over Just Features: Instead of just saying "high-resolution printing," explain the benefit: "crystal-clear images that bring your photos to life."
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy matches the style of the visuals used on the website and social media. If the images are vibrant and modern, the copy should reflect that energy.
• •Be Consistent Across All Channels: Whether it's a website product description, an Instagram caption, a customer service email, or a Facebook ad, the underlying brand voice should remain recognizable and consistent, building trust and familiarity.

Social Perception

Provider of Diverse Decor Options, Focus on Personalization, Generally Reliable for Product Quality (Prints), Standard E-commerce Experience, Visually Appealing, Dutch/Benelux Focused (with broader reach)

Copy Examples

• •Headline (Website Banner for Custom Prints): Your Memories, Our Masterpiece. Transform your photos into stunning wall art. Top quality, crafted with care.
• •Social Media Post (Instagram - New Poster Collection): Unlock your home's personality! ✨ Explore our latest collection of vibrant posters, designed to tell your story. Find your perfect match and refresh your space today! #YourDecoration #HomeDecor #WallArt #InteriorInspo #NewCollection
• •Product Description (Acrylic Print): Experience your photos like never before. Our premium acrylic prints offer breathtaking depth and brilliance, turning your cherished moments into gallery-worthy art. Durable, vibrant, and incredibly sleek – the modern way to display your best.
• •Email Subject Line (Promotional): ✨ Style Upgrade! Up to 30% Off Photo Frames & Custom Prints! ✨
• •Facebook Ad Copy: Tired of bare walls? 🤔 YourDecoration.be offers thousands of ways to express yourself! From custom canvas prints of your favourite snaps to stylish posters and unique tapestries. High quality, great prices, and inspiration delivered. Shop now and make your home truly yours!