Brand Tone

approachable, informative, and discreetly playful

Brand Values

• •Sexual Wellness & Exploration
• •Discretion & Privacy
• •Product Variety & Choice
• •Education & Information
• •Customer Comfort/Safety

Best Practices

• •Tailor language to be inclusive, understanding that customers may range from curious beginners to experienced users. Emphasize privacy and discretion.
• •Maintain a respectful and professional demeanor, especially concerning sensitive topics and product information. Avoid overly crude or alienating language.
• •Use copy to inform customers about product features, benefits, materials, and usage in a clear, straightforward, and non-intimidating way.
• •Ensure that marketing copy is tasteful and respects varying comfort levels. Focus on empowerment, wellness, and exploration rather than overtly explicit content.
• •The core tone (approachable, informative, discreetly playful) and values (sexual wellness, discretion, education) should remain consistent across all channels.

Social Perception

The perception is likely shaped by direct interactions with their website and social media. Customers in this market generally value discreet shipping and billing, high-quality, body-safe products, a non-judgmental and informative shopping experience, and clear and detailed product information.

Copy Examples

• •Your desires, delivered. Explore a world of pleasure, privately and confidently. #YourAdultToyStore
• •Curious to explore? Our [Product Name] is designed for delightful discoveries. Easy to use, body-safe, and perfect for starting your journey into new sensations.
• •Self-care comes in many forms. Unwind, explore, and embrace your pleasure. ✨ #AdultToys #SexualWellness #SelfLove
• •Psst... Something special just for you! 😉 Explore our new arrivals.
• •Not Sure Where to Start? Our Guide to Choosing Your First Toy (No Blushes Necessary!)