Tono de Marca

Friendly, Enthusiastic, and Approachable

Valores de Marca

• •Family and Connection
• •Accessibility and Affordability
• •Customer-Centric Service
• •Authenticity and Fun
• •Self-Confidence

Mejores Prácticas

• •Always Use "We" and Sign Off Personally: Frame communications from the mother-daughter duo. Using "we," "us," and signing off with "Liefs, Anita en Michelle" reinforces the personal, family-run identity of the brand.
• •Keep it Enthusiastic and Positive: Use upbeat language and positive framing. Words like "party," "fun," "gezellig," "love," and "amazing," paired with emojis (✨, 🎉, 💕), will maintain the brand's energetic and approachable tone.
• •Center the Customer's Feeling: Focus copy on how the clothes will make the customer feel—confident, happy, beautiful, comfortable. Connect the product to an experience or emotion, not just its features.
• •Prominently Feature the TikTok Live Events: Make the live sales a central part of the communication strategy across all channels. Consistently mention the schedule and what makes the events special (e.g., seeing clothes on real people, the fun atmosphere).
• •Incorporate the "Mother-Daughter" Angle: Subtly weave the brand's origin story into the copy where appropriate. Phrases like "mom-and-daughter approved" or "from our shopping trips in Paris to you" strengthen the brand's unique selling proposition.

Percepción Social

The social perception of youniquefashion.nl is overwhelmingly positive. Customers view the brand as highly trustworthy and reliable, evidenced by the high rating on WebwinkelKeur. The owners, Anita and Michelle, are frequently mentioned by name in reviews, indicating a strong personal connection with their audience. They are seen as "gezellige meiden" (a Dutch phrase for pleasant/fun girls) who provide honest advice and make shopping an enjoyable experience. The live TikTok sessions are a major highlight, with customers finding them entertaining and a great way to see the clothes on a real person before buying. The brand has successfully built a loyal community that eagerly anticipates new arrivals and live events.

Ejemplos de Copy

• •Stop scrolling! 🚨 Our latest Paris-inspired collection just dropped. ✨ Think dreamy dresses and perfect-fit pants that will make you feel amazing. Mom-and-daughter approved! 😉 Swipe to see our faves and tap the link in bio to make them yours before they're gone! #youniquefashion #newarrivals #dutchfashion #momanddaughter
• •Get ready for a party! 🎉 Join us LIVE on TikTok tonight at 8 PM. We're showing off brand new, affordable styles that you won't want to miss. Grab your favorite drink, get comfy on the couch, and let's find your perfect outfit together! See you there! - Anita & Michelle 💕 #tiktoklive #shopparty #fashionlive #youniquefashion
• •**Dressing up should be a party!** From our family to your closet, discover trendy and affordable fashion that makes you shine. Free shipping on orders over €75.
• •💌 A personal style note from Anita & Michelle...
• •Meet your new favorite dress! The 'Jurk Bonita' is all about effortless style and comfort. With its light, airy fabric and flattering fit, it's perfect for a sunny terrace day or a family brunch. We personally love the vibrant floral print that adds a pop of joy to any occasion. Pair it with sneakers for a casual look or wedges for a little extra flair. Feel beautiful, feel 'younique'!"