Brand Tone

Aspirational, Motivational, Confident, Youthful, Trendy

Brand Values

• •Success & Ambition
• •Quality & Craftsmanship
• •Individuality & Style
• •Self-Expression & Authenticity
• •Exclusivity/Hype

Best Practices

• •Maintain a consistent tone across all platforms (website, social media, email).
• •Focus on aspirational and motivational messaging, emphasizing success and ambition.
• •Use youthful and trendy language to appeal to the target audience.
• •Incorporate elements of exclusivity and hype through limited releases and pre-order announcements.
• •Tell authentic stories that resonate with the brand's values, like self-expression and community.

Social Perception

Emerging streetwear brand associated with success, ambition, and potentially edgy/counter-culture self-expression.

Copy Examples

• •Own Your Style. Luxurious Touch. Young Shiner Club.
• •Motivating others to succeed. Top Quality Items.
• •YSC Tracksuit Pre-Order: Secure your exclusive style. Limited quantities available.
• •Shipping Same Day. Get your drip ASAP.
• •Carefully crafted for top quality. Designed for your success.