Brand Tone

Energetic, adventurous, and inspiring, with a focus on empowering youth.

Brand Values

• •Inspiration
• •Quality
• •Durability
• •Independence
• •Adventure

Best Practices

• •Use action-oriented language to inspire a sense of adventure and possibility.
• •Highlight the quality and durability of the apparel to build trust with parents.
• •Emphasize the brand's unique identity to differentiate it from the surfing association.
• •Showcase diverse activities beyond surfing to broaden the brand's appeal.
• •Incorporate user-generated content or testimonials to create a community feel.

Social Perception

A brand that inspires young people to be independent, adventurous, and confident in pursuing their passions, while providing high-quality and durable apparel to support their active lifestyles.

Copy Examples

• •"Gear up for your next great adventure! Our durable board shorts are designed to keep up with even the wildest young mavericks."
• •"Unleash your inner explorer with our new collection of apparel. Built for quality and designed for the journey."
• •"Dream big, explore more! Young Mavericks is here to fuel your passion for adventure."
• •"From the skate park to the hiking trail, our gear is made for young adventurers who aren't afraid to carve their own path."
• •"Join the Young Mavericks movement! Tag us in your photos using #YoungMavericks for a chance to be featured."